Bill Craigle of Mechanicsville, New York and 50 of his family and friends got an all-expenses paid trip to watch the big game in a luxury suite at Levi’s Stadium. The team that won an all expenses paid trip for Super Bowl 50 and earned a reward of a liftetime with Marriott rewards was […]
Domino’s has launched a Rewards Program that allows consumers to accumulate points for online orders, toward a Free Pizza. For every order more than USD 10, consumers can get Rewards Points that can be accumulated for a free Medium Topping Pizza. The TV Commercial for rewards program highlights the ease of earning a free pizza. […]
Achieving campaign metrics that may vary from impressions to CPA, CPE or video views, can prove to be a challenge for advertisers and brand marketers. Here are five success factors that can help you promote your brand with a better campaign performance, while achieving your brand performance goals. Promotional Brand Loyalty can help you engage newer audiences and target new segments.
For an awareness, engagement or preference building campaign, it is essential that your campaigns resonate with your core target audience. You may choose a creative theme that is satirical, funny, awe-inspiring, action oriented or dramatic, however it is important that your messaging strikes an emotional chord with your target audience beyond relevance and performance, for them to become your brand advocates.
McDonald’s launch of New Buttermilk Crispy Chicken Sandwich, on Facebook has featured videos of consumers feedback on the launch. The videos capture images and reaction of consumers with the product and an announcement of a free drink promotion.
Further to creating awareness about the launch, McDonald’s has built on Brand Resonance with the audience to create a bond with the target audience reminding them about the new unique taste. The emotions of consumers who have tried the new product act as an endorsement, with creative that is most likely to reverberate with the core target audience.