Brand Loyalty

Five Tactics To Win With Loyalty Program In Apps

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TargetRedperks

Target has recently launched a loyalty program with its “Brick and Mobile” strategy, in an App Red Perks that rewards you for earning Loyalty points linked to a purchase, upon scanning a Barcode. According to mobile Commerce Daily, The program is being tested  in the Raleigh-Durham area of North Carolina and is available by invitation only.The unique feature of the app is that the user earns 10 points for every dollar spend .Upon reaching a 5000 point threshold the user can avail a 5 percent discount on the next purchase. Redperks is a Loyalty feature that rewards customers upon achieve a certain threshold level thereby driving Loyalty for the store and offering a cash discount as opposed to the store merchandise.
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Customers Favorite Brands with Shopping Apps

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phonesWith Mobile Shopping Apps, SoLoMo has a new meaning, as per the 2013 Digital Publishing report: Retail Apps & Buying Habits, where customers felt that using Mobile App strengthens their connection with the Brand.
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Brand Advocacy and Net Promoter Score

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Customizing Brand Content

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Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Since almost anything can be a retail channel, thanks largely to mobile technology, brands must get increasingly creative in where and how they sell their goods.(Source: JWT Spotlights 10 trends for 2013)
Design
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