For the Millennial segment, Creative Crowdsourcing seems to have worked well. The popular fast food chain launched its limited-time offer Pretzel Bacon Cheeseburger on Facebook with a quirky campaign, effectively capturing the attention and appetite of its strategic target—millennials—reaching 85 million of them in the U.S. According to Nielsen Top 2014 Advertising, Wendy’s has scored the highest on brand recall among millennials.
Not only can these viewers can flip through 180+ channels during commercial breaks, they can multi-task on multiple screens and live Tweet their reactions and opinions real-time.
Brands have managed to connect with Millennial audiences with creative strategy that overcomes the fickleness of the Target Audience by using approaches that get the attention of the target group.
Discounted items and a fun approach to creative seems to have worked for the demographic as , as seen in the case for Wendy’s Pretzel Bacon Cheeseburger ads and highlighted discount offerings, like Subway’s $3 Italian sub spot.