Insights and Best Practices For Cyber Monday Campaign

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According to an IBM Commerce report published by IBM Digital Analytics, Cyber Monday Marketing Campaigns in 2014 yielded an 8.5 percent YOY growth in Online Sales. On Cyber Monday, mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Mobile sales were also strong, reaching 22 percent of total Cyber Monday online sales, an increase of 27.6 percent year-over-year.

Determining your Digital Play for the Holiday  season early helps your brand connect with the customers at the right stage of the buyer journey. The audience engagement is seen to last for a longer period of time with retailers that plan their campaigns sequentially for different days with offers and deals customized for the occasion.

Some of the Best Practices shared by Forrester Research and IBM Commerce, require retailers to plan their Marketing messages and Campaigns to be on time for capitalizing on the retail upswing on Cyber Monday.

Convenience is the key reason driving online purchases with other reasons being shipping offers, in-store availability, online exclusive offers and Gift purchases. In case your customers are looking for a certain experience, you could make Cyber Monday shopping more rewarding with a unique experience.

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Dunkin’ Donuts Plans To Make Your Summer Perfect

Dunkin’ Donuts has introduced a new food and beverage lineup featuring the classic flavors of OREO® and Chips Ahoy!®, available through summer at participating Dunkin’ Donuts restaurants nationwide, with a mobile themed CookieDunk game online or an Instant Win game, making the summer more enjoyable for the brand loyalists. Dunkin’ Donuts is giving guests a […]

Six Ways Brands Can Use TrueView Shopping Video Ads

The seasonal strategy for your brand thus far defined by Shopping Campaigns linked to best sellers now  has an all new way to engage audiences with Shopping Video Ads on YouTube.

Williams Sonoma with Visa Checkout have rolled out a Video shopping experience that seamlessly blends the context with in-stream shopping and ease of paying, while watching the video, with Visa Checkout.

To make the offer more appealing  Williams-Sonoma.com is offering  a limited offer discount. The concept of shoppable video taps into different themes of making summer enjoyable with Williams-Sonoma products with engaging video content in different  themes.

“See how to throw your own West Coast Cantina party with the help of Megan Mitchell, Visa Checkout and Williams-Sonoma to take your summer from cool to caliente!

Pay with Visa Checkout at Williams-Sonoma.com and save $10 off your purchase of $100 or more.”

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According to Mobile Commerce Daily, Visa Checkout service that already has 4 million users will make the mobile shopping experience rewarding as the checkout process is designed for on-the-go mobile shopper.

“We know that more than 60 percent of time that people spend shopping online is on mobile devices,” said Sam Shrauger, senior vice president of digital solutions for Visa. “But retailers aren’t seeing those shoppers convert to buyers at a high rate because the small screen size creates a clunky experience.

“When we combine innovations like Visa Checkout and shoppable videos together, retailers can really start to see an increase in conversion on mobile devices,” he said.
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Instagram and Mobile In-Store Shopping Key for Engaging Teens

Targeting Teens may require you to think of a mobile first strategy with Instagram as the Network of choice with trends and themes that are diverse enough to reflect their individuality.

“Teen closets are diverse, just like their social circles and lifestyles. The millennial thirst for adventure is clear with experimentation, discovery and individuality being the new cool. A key fashion trend among teens is the spirit of choice – demand for action sports, fast fashion, refined classics and fashion athletic brands stabilized or increased.”

Taking Stock with Teens, a consumer insights report published by Piper Jaffray & Co., a survey that examines Key trends in fashion, beauty and personal care, digital media, food, gaming and entertainment, endorses Apple as the favorite brand with Instagram as the most preferred Social Network for the consumer that prefers to shop with Mobile in-store.

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