Insights and Best Practices For Cyber Monday Campaign




According to an IBM Commerce report published by IBM Digital Analytics, Cyber Monday Marketing Campaigns in 2014 yielded an 8.5 percent YOY growth in Online Sales. On Cyber Monday, mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Mobile sales were also strong, reaching 22 percent of total Cyber Monday online sales, an increase of 27.6 percent year-over-year.

Determining your Digital Play for the Holiday  season early helps your brand connect with the customers at the right stage of the buyer journey. The audience engagement is seen to last for a longer period of time with retailers that plan their campaigns sequentially for different days with offers and deals customized for the occasion.

Some of the Best Practices shared by Forrester Research and IBM Commerce, require retailers to plan their Marketing messages and Campaigns to be on time for capitalizing on the retail upswing on Cyber Monday.

Convenience is the key reason driving online purchases with other reasons being shipping offers, in-store availability, online exclusive offers and Gift purchases. In case your customers are looking for a certain experience, you could make Cyber Monday shopping more rewarding with a unique experience.

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Dunkin’ Donuts Plans To Make Your Summer Perfect


Dunkin’ Donuts has introduced a new food and beverage lineup featuring the classic flavors of OREO® and Chips Ahoy!®, available through summer at participating Dunkin’ Donuts restaurants nationwide, with a mobile themed CookieDunk game online or an Instant Win game, making the summer more enjoyable for the brand loyalists.
Dunkin’ Donuts is giving guests a sweet new summer twist and the social media strategy reverberates with engaged fans for the brand by bringing together a bevy of cool products in beverages and doughnuts category combined with engaging mobile fun activities and interactive events.

According to a press release, the new lineup of products  make for an exciting summer menu at Dunkin’ Donuts features:
Cookie Flavored Iced Coffees: Iced Coffee featuring the flavors of beloved OREO® or Chips Ahoy!® cookies.
OREO® and Chips Ahoy!® Coolatta® Frozen Beverages: Cookie flavored Coolatta frozen beverages made with real cookie mix-ins in every sip. The new Chips Ahoy!® Coolatta joins returning favorite, OREO® Coolatta.
Chips Ahoy!® Creme Donut: A yeast shell filled with cookie dough flavored buttercreme, frosted with chocolate icing and dipped in crumbled Chips Ahoy!® cookies.
Chips Ahoy!® Crunch Donut: A yeast ring frosted with chocolate icing and dipped in crumbled Chips Ahoy!® cookies.
To celebrate these new beverages and treats, Dunkin’ Donuts is also giving fans the chance to win fun prizes by “dunkin'” a virtual OREO® or Chips Ahoy!® cookie with the Dunkin’ Donuts “Cookie Dunk Instant Win Game.” Beginning today and running through July 15, anyone can log onto online or via their mobile device, once per day, to play the cookie-themed game. Participants can drop an OREO® or Chips Ahoy!® cookie into a slot, and depending on where it falls, instantly win a $3 or $5 mGift, a JetBlue travel certificate, or entries into the Grand Prize Sweepstakes for four JetBlue travel certificates and a year’s worth of Dunkin’ Donuts Iced Coffee”.

An engaging digital strategy bs based on storytelling  weaves the two brands that are liked and make for an interesting product combination with common product attributes.

Asides from a storytelling approach brands engaging fans with posts often creates and refreshes the bond by offering a new product creating brand recall with a fresh branding approach or newer products. Audiences are seeking newer ways to connect with the brands and for brands to be meaningful digitally need to continually refresh the connect with newer brand experiences.

Digital Strategy for brands on Social Channels where brands are looking at creating a meaningful bond with fans with campaigns that resonate need to be seen as relevant.

The brands may take different routes to create resonance with their fan community ranging from newer products to digitally powered compelling experiences.


Six Ways Brands Can Use TrueView Shopping Video Ads


The seasonal strategy for your brand thus far defined by Shopping Campaigns linked to best sellers now  has an all new way to engage audiences with Shopping Video Ads on YouTube.

Williams Sonoma with Visa Checkout have rolled out a Video shopping experience that seamlessly blends the context with in-stream shopping and ease of paying, while watching the video, with Visa Checkout.

To make the offer more appealing is offering  a limited offer discount. The concept of shoppable video taps into different themes of making summer enjoyable with Williams-Sonoma products with engaging video content in different  themes.

“See how to throw your own West Coast Cantina party with the help of Megan Mitchell, Visa Checkout and Williams-Sonoma to take your summer from cool to caliente!

Pay with Visa Checkout at and save $10 off your purchase of $100 or more.”


According to Mobile Commerce Daily, Visa Checkout service that already has 4 million users will make the mobile shopping experience rewarding as the checkout process is designed for on-the-go mobile shopper.

“We know that more than 60 percent of time that people spend shopping online is on mobile devices,” said Sam Shrauger, senior vice president of digital solutions for Visa. “But retailers aren’t seeing those shoppers convert to buyers at a high rate because the small screen size creates a clunky experience.

“When we combine innovations like Visa Checkout and shoppable videos together, retailers can really start to see an increase in conversion on mobile devices,” he said.
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Instagram and Mobile In-Store Shopping Key for Engaging Teens


Targeting Teens may require you to think of a mobile first strategy with Instagram as the Network of choice with trends and themes that are diverse enough to reflect their individuality.

“Teen closets are diverse, just like their social circles and lifestyles. The millennial thirst for adventure is clear with experimentation, discovery and individuality being the new cool. A key fashion trend among teens is the spirit of choice – demand for action sports, fast fashion, refined classics and fashion athletic brands stabilized or increased.”

Taking Stock with Teens, a consumer insights report published by Piper Jaffray & Co., a survey that examines Key trends in fashion, beauty and personal care, digital media, food, gaming and entertainment, endorses Apple as the favorite brand with Instagram as the most preferred Social Network for the consumer that prefers to shop with Mobile in-store.

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