With marketers focusing on Holiday season shopper engagement to bring in loyal customers post the seasonal sales, here is a checklist for advertisers that can help them get the best Return on Ad Spend from their campaigns in the month of December. Online Search According to Bing Ads Insights at least 80 percent […]
Facebook had earlier announced testing of “Lead Ads”, that are now available for all advertisers. The Leads generation ads that are available differ from the formats that are available through the other link and domain ads available on Facebook as the creative is customized with pre-filled information making the format mobile user-friendly and at the […]
Mobile Messaging moments extend throughout the Customer Journey offering brands an opportunity to engage consumers early in the holiday shopping cycle.
Knowing your customers’ journey is important to promote with mobile messaging as it identifies opportunities that are present for your brand or app to increase engagement with your audience.
Planning your App’s summer campaign ahead and promoting the same on channels where your app is most likely to be discovered is going to keep your app ranking at the top this summer. With App Store being the most preferred place to search for apps, your App description and App Store Search Strategy should be optimized for Keywords that are likely to feature in your target audience’s search queries.
Optimize Keywords For App Discovery
Optimize your app for relevant keywords. As suggested for App Store optimization use keywords that your users are most likely to be searching for this summer.
Sensor Tower‘s a tool that lets you analyze the keywords for your app and predict the likelihood of your app ranking in the Top 10 charts for any of the keywords. With Sensor Tower’s App Store optimization tool you can, track daily category and keyword rankings for any app. You can also Search traffic score estimates and keyword difficulty ratings, helping you compare the Keywords for your App vis-a-vis, the competition. To arrive at the right keywords for your campaign it is important to look at keywords that are relevant and are going to get your app ranked higher. Difficulty score becomes important for ranking your app higher as it is inversely proportional to the probability of the user finding your app above the competitor’s app. The third important factor is keyword traffic, however it is important to look at keyword traffic, with difficulty score in mind as though a keyword may generate traffic, however, the traffic may not be the one that you are most interested in making targeting less effective for your campaign.
To set up a priority for keywords, if you have two keywords with a similar Difficulty Score and Relevance, go for the one with higher Traffic Score. Keep in mind that you should evaluate your Traffic Score as the very last step of your keyword optimization.