Sweepstakes Contest For Audience Engagement

REI’s Sweepstakes contest “REI Adventures National Park Weekend Getaway Trip” awards winners for the contest with an  own off-trail adventure in America’s great outdoors. The contest can be entered from the contest site and has been seen as a promotional tool for the film National park Adventure. The Grand Prize winner will be awarded an […]

Experience Marketing Wows Younger Audiences

Digital Channels are key in influencing the shopper but the enthusiasm for Experience marketing is taking over with the younger audiences looking for better in-store experiences.


The enthusiasm for Shopping with the younger generation does not seem to be ebbing as they see shopping as a social activity. The shoppers are now beginning to seek in-store experiences.

According to GfK’s study of shoppers globally, to study the shopper behavior globally, the  multi-country study was conducted for over 7,000 shoppers in Brazil, China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US.  the trend has resonated across young shoppers.

Young people expect to shop in physical stores more in future.

Shopping is considered a social activity – and stores are a crucial ingredient.

Retailers need to focus on offering an experience in-store to differentiate their offer.

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