You Can! Sweet Spot Search and Social

Advertisers spent 47 percent more year over year on social ads in the second quarter of 2016, as per a research study by Kenshoo.  The study was carried out for campaigns with 550 billion impressions, 11 billion clicks across 20 categories for an estimated advertising spend of USD 6 billion spent during the last five […]

Facebook Adds Store Locator Feature

Facebook has introduced the Store Locator feature aimed at increasing foot traffic to the stores. In addition to helping people find information for the business in an ad including the address, opening times, phone number, website and estimated travel time for each shop, businesses can measure store visits from the Facebook Audience Insights. Advertisers can […]

Key Insights For Increasing Subscription Box Sales

Subscription Box Service and Products are trending for social commerce with a  predictable profitability model on account of high retention rate and recurring revenue. According to a research study by Hitwise, earlier this year, as high as 53 percent subscribers are mobile first with Search and Social bringing in disproportionately higher traffic. Search Campaigns Are Key […]

Ten Last-Minute Tips For Holiday Campaign Optimization

Gingerbread Cookies are the most searched Holiday Cookies. Among the most searched holiday recipes are Green Bean casserole and Sugar Cookie recipe. Publishing your content and holiday social media campaigns optimized with Keywords that are most searched for the holiday season can increase Click-through rate for your Campaign. Here are ten last-minute tips for optimizing […]