Facebook Adds Store Locator Feature

Facebook has introduced the Store Locator feature aimed at increasing foot traffic to the stores. In addition to helping people find information for the business in an ad including the address, opening times, phone number, website and estimated travel time for each shop, businesses can measure store visits from the Facebook Audience Insights.

Advertisers can build a complete picture of the audience segments and track campaign effectiveness by analyzing the store visits data.

Click here to read the Facebook for Business post.