#Digital Disruption #Brand Experience

digital exp“Digital experiences can amplify the value of a product, extending its boundaries far beyond its prior limits, engaging consumers more deeply, at more times, and in more places than before. This idea is catching on.” – James McQuivey, CES 2013
With the new wave of Digital products and Apps, Brands are creating experiences that look at creating value by seeing what is already available and how they can add value to the experience to enrich customers’ lives and create a Brand Experience.

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Customizing Brand Content

Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Since almost anything can be a retail channel, thanks largely to mobile technology, brands must get increasingly creative in where and how they sell their goods.(Source: JWT Spotlights 10 trends for 2013)
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