Facebook Media Updates Tools for Publishers

Facebook Media has updated tools for Publishers to enhance the Targeting with improved insights and newer communication channels.


Interest Targeting – This will help publishers target posts to people who are specifically interested in the subject area of the post. For example, a publisher can use Interest Targeting to post a story about a sports game that will only be shown to people that like the teams playing.

This is now available to all Pages that have enabled the Targeting and Privacy setting, and is currently only accessible on desktop.


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