According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, hoping to receive Gift Cards. However, there is a gap among consumers hoping to receive a […]
Planning your Holiday season campaign for Mobile moments, requires brands to be ready with campaigns that target users for different moments that they are most likely to use their Smartphones and mobile devices for. Targeting audiences for different campaign goals such as brand awareness, Engagement, Preference or Loyalty, brands need to prepare the mobile play […]
The Home Depot is the world’s largest home improvement specialty retailer, with 2,272 retail stores has launched its Black Friday Price Promotion from November 4 till December 2 2015, saving customers 40 percent on appliances purchases. For the Festive season, The Home Depot has a repertoire of content marketing posts on a blog that […]
Going with Brand Content that is most likely to bring your audiences to your site and generate demand, requires planning the content experience for your target audience.
Here are Five Content Marketing examples for targeting the Holiday shopper, that can create a unique content experience for your brand.
Start with sharing a series of Holiday hacks as seen in Whole Foods example where the landing page for Holiday Hacks is “Holiday Headquarters” featuring a Holiday Guide, Recipes and User Generated Content. The landing page shares select Thanksgiving recipes and the site gives details on Holiday Gift Cards.