Planning your Holiday season campaign for Mobile moments, requires brands to be ready with campaigns that target users for different moments that they are most likely to use their Smartphones and mobile devices for.
Targeting audiences for different campaign goals such as brand awareness, Engagement, Preference or Loyalty, brands need to prepare the mobile play for each moment. The Mobile Moments that are likely to occur in consumers path to purchase can be broadly defined as Moment of Discovery, Moment of Engagement, Moment of Interaction, Moment of Transaction, Moment of Loyalty and Moment of Depth. Brands that are looking at combining awareness, with engagement can follow Amazon’s approach of using social media posts for Moments of engagement, while making audiences aware about your products. Here is an infographic for different moments and ad campaign tactics for Mobile Moments.