Top Three Reasons Google+ is Important For Your Business

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Google+ helps you optimize your business search results as the content that you   share on Google+ improves your page rank.
Google+ helps you link your products and brands to reach a wider audience.
Five Percent Click-through rate increase for socially-enhanced Search ads.

Social@Ogilvy gives a roundup of all key benefits of Google+

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Customizing Brand Content

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Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Since almost anything can be a retail channel, thanks largely to mobile technology, brands must get increasingly creative in where and how they sell their goods.(Source: JWT Spotlights 10 trends for 2013)
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