Five Steps For Influence Led Marketing Campaigns

Building Influence in your audiences’ content eco-system, can increase the purchase intent for your products with Expert Content, Branded Content and User Generated Content. As high as 67 percent of shoppers purchased a gift they found on Social Media.

According to research shared on Forbes,
Consumer engages with 11.4 pieces of content prior to making a purchase (Forrester)
Consumers are 5x more dependent on content than they were 5 years ago. (Nielsen)

Expert Content, Branded Content and User Generated Content has an impact on both upper and lower funnel metrics:

Brand Awareness: Expert content had an 88 percent greater impact than brand-owned content and 50 percent better than user-generated reviews.

Brand Affinity: Expert content had a 50 percent greater impact than brand-owned content and a 20 percent better response than user reviews.

Purchase Intent: Expert content lifted intent over brand-owned content by 38 percent and 83 percent over user reviews.

According to  a report published by Contently based on research from TheShelf, Influencers yield the highest return for Branded Content published.

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YouTube Creators’ Campaign With Vloggers For Engaging Millennials

YouTube Creators’  new Vlogging Campaign features a professionally directed directory by Oscar Nominee Nanette Burstein, that projects the success of Vloggers on YouTube and the influence of Vloggers with millennials.

According to Marketing Week,  Zoe Smith, Google’s Marketing Manager says: “In the last year YouTube creators have captured the imaginations of brands and consumers alike. So we wanted to offer a better view into the rise to fame of vloggers, their creative process and their unique connection to loyal audiences.”

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