The Every Day Digital
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Twitter users start shopping earlier than other customers and the buzz is highly correlated with the sales. According to a Study published by Twitter and conducted by DB5, 54 % of Users said that the promotions they see on Twitter drives them to buy.
The Digital Buyer who has an always on approach to shopping in a multi-screen world requires a newer approach for campaign optimization. This is especially true for the holiday season shopping where shoppers are influenced at multiple touch-points before the decision is made.
Social sharing and discovery on social networks plays a critical role with nearly 33 percent of Target Audience turning to Facebook or Twitter for deciding on the purchase and nearly 40 percent looking at emails prior to consideration phase.
Adding to this, is the newest technology addition of Beacons that can connect the audience to availability in store as well as guide them close to the best bargain available in the category of choice. The Beacons are personalized to the extent that it has a possible facial recognition built-in which identifies customers after they walk into the store.
U.S. Android and iPhone users age 18 and over spend 65 percent more time each month using apps than they did just two years ago.
Using Email to Drive Mobile Engagement
