Solomozone

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Facebook Advertising – Infographic

July 4, 2014
An Infographic summarizing ad targeting options that are available for advertising on Facebook.

Source : allfacebook
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Twitter’s Mobile App Promotion could increase your App Installs

July 2, 2014
Mobile Apps generated USD 26 billion in 2013 and present a huge opportunity for brands to engage audiences in a cost effective manner.
Twitter has tied up with several mobile measurement companies.

Mobile App Promotion leverages Interest Keyword, TV Targeting, and Tailored Audiences Capabilities. The ads can be further targeted based on location, interests and mobile device platforms.
The mobile app promotion can be used to deep link with your app, customize the app icon and the Tweet copy.

You can also view the dashboard for engagement and conversions.

Twitter will charge advertisers on Cost Per App Click basis.
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Real-time Insights for Social Ads

July 1, 2014
Advertising during the World Cup has created greater recall for brands.

According to Globalwebindex 73% of Social Networkers post comments about the match during and after the match.

Insights from BrandWatch Interactive chart

Neymar’s nailbiter win dominates Twitter
At this point, Neymar is the most discussed player on the Twittersphere with over 440,000 mentions. His game-winning goal in penalty kicks against Chile on Saturday earned him over 30,000 mentions that day, a fair portion of the game’s 100,000 mentions.
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Five Key Viral Marketing Tactics

June 26, 2014
Here are some interesting examples of campaigns that have gone viral and marketing tactics that worked.
Create campaigns that do not use stereotypical images and context

Images of your product in a supermodel’s hand as she sits looking bored and passive are not going to work in a viral marketing context. To advertise their new LED TVs, Samsung strapped some LED lights onto sheep and ‘created’ works of art. The jump from LED TVs to LED sheep is a big one, you have to make that jump to get to the 19 million views of this video.
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