Solomozone

The Every Day Digital

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  • Brand Conversations For 2017

    As the brand conversations shift their focus to 2017, here are  key trends in consumer engagement.

    Ephemeral Stories and Content Creation

    “The days of conventional brand storytelling is over, thanks to the democratization of content creation and the rise of image over text.”, according to Accenture Interactive report, Fjord.

    With democratization of Content Creative, the narrative is now focused on users contributing to the story. According to Forbes, there is a risk to organizations that try to control the message.

    Conversations are the New User Experience

    According to  Forbes, “User Experience trends shifted from brick-and-mortar physical spaces and in-person interactions to online text & visual content and virtual interactions. Fjord indicates there is a new shift starting to emerge, that of a shift to conversations with AIs instead of human-to-human and human-to-content.”

    To view more trends, Click here.

  • Flexibility In Loyalty Programs Most Appealing

    According to a Global Survey, 72 percent respondents, stated that Loyalty Programs are the key determinant for their shopping decision. According to the report “In fact, almost two-thirds (72%) of global respondents agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.”

    All Loyalty Programs are not created equal. Here are some of the insights for features that are found to be more appealing than others, according to The Nielsen Global Loyalty-Sentiment Survey among 30000 online consumers in 63 countries.

    Flexibility in Loyalty programs was seen to be the most appealing feature. The ability to earn rewards across channels was seen as one of the draws for a loyalty program. As high as 81 percent respondents liked that they could earn rewards in-store, online or on mobile and 79 percent liked the ability to choose from rewards.

    Personalized rewards based on past purchase activity was seen as very important by 77 percent of respondents. Personalized products or service recommendations was seen as attractive by 60 percent of respondents.

    Rewards linked to a purchase activity was seen as appealing by 70 percent of respondents. Opportunity to earn bonus was seen to be an important feature by 76 percent of the respondents. Points and rewards for referrals was seen to be important by 67 percent of respondents. Tiered programs were seen as important by 60 percent of rewards programs.

    Technology played a significant role in the choice of Loyalty Programs. Some of the features that were found appealing are Integration with Mobile Payment System so that the rewards can be automatically earned and used. The other Technology related benefits that nearly 60 percent of respondents found important are earning of rewards by sharing on Social Networks, Store specific Loyalty program and integration with Third Party programs.

     

     

    To read more, Click here.

     

     

     

     

     

  • Key Insights For Smartphones Shoppers

    Key Insights for Smartphone shoppers based on an online research conducted among US Smartphone users between 18-64 years age group.

    Phones are Shopping Companions. Consumers turn to phones, to make their shopping experience easier. The top two reasons consumers turn to their phones is to browse products and find discounts and deals.

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    Apparel is the most common category shopped for on the smartphones.

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    Smartphones are the go-to source to compare prices and browse or look for products even In-Store. Looking for discounts or offers is the third most important activity on Smartphones.

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    More than half the users use their Smartphones to shop and 58 percent have reported using an app in the last 30 days.

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    Discounts and Deals are the most important reason for the mobile shopper to download an app. The Discounts and Deals and Bonus Offers are the top motivating factors for installing an app.  These are the reasons that contribute to the users returning to an app after uninstalling.

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    Source: Think With Google

     

  • Key Insights For Increasing Subscription Box Sales

    Subscription Box Service and Products are trending for social commerce with a  predictable profitability model on account of high retention rate and recurring revenue. According to  research study by Hitwise, earlier this year, as high as 53 percent subscribers are mobile first with Search and Social bringing in disproportionately higher traffic.

    Search Campaigns Are Key For Product Discovery

    Search Campaigns bring in the highest traffic for Subscription Boxes. Algorithm based discovery has increased visits to subscription box services. Identify the segments that you would like to target and go with the search phrases and terms that are most searched for by the segment.

    Subscription Box Search

    As high as 34 percent of traffic for the US Subscription product sites came from Search Engines in Dec 2015. According to Hitwise,”search engines are still the most common referring source of traffic to today’s subscription box sites, though subscription sites rely less on search than other retailers. In the United States, 34 percent of referred traffic to subscription retail sites came from a search engine during the month of December 2015.”

    Subscription Box ReferredTraffic

    Social Media Increases Clicks and Conversions

    Social Media brings in the highest clicks and conversions.  In the United States, 13.5 percent of referred visits to subscription box sites in December 2015 came from a social media site, whereas the typical retail site received only 8.4 percent of traffic from social. The uptick in engagement and visits from Social Media and blogs is due to the ease of sharing and referring friends bringing in greater conversions.

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    Referral Marketing Key For Driving Sales Growth

    According to Statista, as high as 53 percent Half Of Mobile Shoppers Check In Via Social Media. Refer-a-friend and referral marketing programs are a strong driver for Subscription category products. As high as 13.5 percent of referred visits to subscription box sites in December 2015 came from a social media site.

    Mobile social media subscriptionreferral

    Occasion Linked Offers Increase Social Media Engagement

    Designing your campaigns for Mobile first consumers with a seamless shopping experience increases the engagement. Optimizing search Campaigns and Social Media posts as well as Blog posts for key seasonal days increases the engagement and site visits from your campaigns. Design your posts to help audiences learn about your offers that are easy to navigate and avail.

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    Promote Your Subscription Box with a Contest

    Promote your Subscription Box with a Gift card or a Giveaway contest. Target your audience by co-promoting the offers with a Contest on social media accounts that your target audience is most engaged on.

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    Also see search terms that work for different segments:

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