Solomozone

The Every Day Digital

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  • Brands Make A Difference With Gratitude Messaging

    Holiday

    OreoccThanksgiving a popular holiday in the US, which is largely associated with expressing Gratitude is also a shopping boom time with seasonal shoppers looking for deals. Thanksgiving, Black Friday and Cyber Monday are above a Billion Dollar in Online and Offline sales. According to Nielsen, more than 50 percent of the shoppers have started their shopping as of Nov 23.

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    Mondelez International brands have a complete content layout to make difference to their customers Thanksgiving. Oreo has a seasonal pack that can be customized and ordered, and Ritz Crackers, a Nabisco brand has party planning tips making Thanksgiving a simple affair.

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    Mondelez International site allows users to place an order directly from the site, with an option to sign in with Facebook. The seasonal pack aims at making Holidays fun where users can choose from  seasonal images and icons, such as  snowmen, partridges and  penguins .

    “Our fans have been interacting and getting creative with OREO cookies for more than 100 years so bringing this behavior to our pack was a natural next step,” said Janda Lukin, Senior Director OREO at Mondelez International. “OREO Colorfilled is an open invitation to our fans to bring their imagination to our Wonderfilled world. We can’t wait to see all the unique Colorfilled packs of OREO cookies created by fans this holiday season.”

    “The new OREO Colorfilled packs digital store is the first step in a larger e-commerce and customization strategy for Mondelez Internationalas we work towards our vision of growing our e-commerce revenue to $1 billion by 2020,” said Cindy Chen, Global Head of E-Commerce, atMondelez International. “We are experimenting with how to best offer customized products to our consumers and we are thrilled about this unique offering for the holiday season.”

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  • Macy’s Thanksgiving Day Parade Experience Comes Live On Digital

    ParadeshortsMacy’s Thanksgiving Day Parade engagement on Digital with a Sweepstakes and a chance to be at Thanksgiving Day parade features Parade Day shorts and games. The microsite enlivens the parade digitally, where users can download an exclusive Thanksgiving Day Parade App and view the conversation surrounding the event.

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    Some of the Fun Facts about the 89th parade are:

    The 2015 Macy’s Thanksgiving Day Parade features 17 giant character balloons; 24 novelty, balloonicles, balloonheads, and trycaloons; 27 floats; 12 marching bands, 1,100 cheerleaders/dancers; and over 1,000 clowns.

    • Four new giant balloons will debut in the 89th Parade. New balloons include Angry Birds’ Red, DINO™ by Sinclair Oil, Ice Age’s Scrat and his Acorn by Twentieth Century Fox, and Ronald McDonald® .

    • Six new floats will debut including Big City Cheer! by Spirit of America Productions, The Colonel’s Road Trip to NYC by Kentucky Fried Chicken, The Cranberry Cooperative by Ocean Spray® , Discover Adventure! by Build-A-Bear, Heartwarming Holiday Countdown by Hallmark Channel, and celebrating the 50th anniversary of A Charlie Brown Christmas, Snoopy’s Doghouse by Peanuts Worldwide.

    Macy’s Thanksgiving parade countdown on Twitter features a sneak preview of rehearsals for the Rotten Broadway with a troupe consisting of 600 dancers. The rehearsals are live streamed on Periscope.

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    Some of the most important part of the parade are commemorating employees who have been part of the experience and the Sweepstakes. The sweepstakes launched earlier offered a round trip to NYC and a three night hotel stay and 4 tickets for the parade.

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    Adding to the celebrations the line up is featured and so are the people who have made it possible over the years.

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  • KFC Launches Colonels Road Trip

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    KFC has launched Colonel’s Road Trip similar to Macy’s Thanksgiving Parade where he visits scenic locations with posts that have a comic-like take on the road trip. Road trips are not new for Colonel Sanders who in  1955, shortly after Colonel Harland Sanders opened the first Kentucky Fried Chicken restaurant, drove cross-country recruiting franchisees.

    KFC has played up Colonel Sanders superhuman like persona where his colonel’s personality is symbolized with white suit and a black ribbon tie.

    Colonelcomics“Harland Sanders wasn’t born ‘The Colonel.’ Like most comic book heroes, he started out as an underdog and overcame obstacles that gave him superhuman cooking skills and an amazing superhero costume.  Both catapulted him to iconic status,” says Kevin Hochman, chief marketing officer, KFC US. “We thought a comic about the Colonel’s true-life origins story would be interesting to fans, as well as anyone who loves an amazing superhero story – only this one is one hundred percent true.”

    The Colonel’s Road Trip to NYC by Kentucky Fried Chicken is a Featured Float that will be a part of Macy’s Thanksgiving Day Parade. Some of the Paraphernalia visible on Social Media Channels for Colonel’s road trip is the Slogan on Number Plate and a Road Map showing Colonel’s Tour for Being at The Macy’s Thanksgiving Day Parade.

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  • Nordstrom and Sephora Lead Seasonal Social For Retail

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    Nordstrom’s  seasonal strategy has been focused on minimal copy with posts that cash-in on the seasonal shopping sentiment by piquing the shoppers interest with style and a mid-month sale to keep the early bird shopper engaged. According to Shareablee, Nordstrom’s social media posts accounted for eight of the top ten posts and generated an average of 18,700 actions per post.

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    Sephora’s social media campaign has garnered the maximum number of followers with second highest actions per post.

    Sephora’s Social Media Strategy focuses on Sneak preview of Black Friday Deals, with posts that feature products defining trends and the color palette for the festive season.

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    Macy’s has targeted the online shoppers with a Shopping Buddy and web busters with a sale starting Wednesday.

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    Kohl’s social media posts are a combination of online sales that are focused on engaging audiences with sales and merchandise, as well as a brand campaign that focuses on celebrating togetherness.

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    Ulta Beauty has created special Cyber Fundays to give sneak previews of deals for engaging seasonal shopper with a Gift Guru on tips for choosing the right gift.

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    REI with a social media campaign  focuses on inviting audiences to opt out with a hashtag #OptOutside has been a roaring hit with a social media post on Facebook that brought in 119000 actions. On Instagram inspiring posts are engaging audiences with an imagery that speaks to the adventurer in you.

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