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  • Knockout Digital Tactics For Cyber Monday Campaign

    https://twitter.com/ibmcommerce/status/670376560969564160

    Mobile Traffic on Thanksgiving reached 60 percent and an upward trend was seen on Black Friday. As reported by Internet Retailer, “Early data points to about 15 percent year-over-year e-commerce sales growth year on the Friday after Thanksgiving, with a total of USD 2.6 billion in online spending projected for the day, according to Adobe Digital Index data”. Thanksgiving Day, however, may have put a dent in early Black Friday sales. Record online sales of USD 1.73 billion Thursday were 25 percent higher than in 2014, Adobe said Friday.

    For retailers looking at optimizing Campaigns for Cyber Monday here are the Fast Fives :

    Bing’s Flyers With Deals

    Get your offers to a flying start with Bing’s Flyer ads that are hosted on Flipp.com. The top deals are featured above search results and can be browsed in a carousel format, for Brand Keywords. The users can click on the ad to shop the deal from the retailer’s site as shared by Search Engine Land. Advertisers using PLAs and Flyer ads can look at Remarketing campaigns to increase conversions.Flyer

    BFFwal

    Structured Snippets For Cyber Monday

    DTRucsnippetGoogle has introduced Structured Snippet for Cyber Monday allowing for automated ads targeting users with different ad creatives.

    Brands can target audiences with  Dynamic structured snippets on “Search Network with Display Select” or “Search Network only” campaign types.

    Calloutextns

     

     

     

    Call-out Extensions

    Calloutextns

    Use Call-out extensions to promote your Gift Guide and deals for the day. Highlight the Offer in the headline. Use Call-out extensions to get the user to offer landing page. Optimize for Mobile as search traffic from Mobile has exceeded Desktop.

    Optimize For Click-Share With eCPC To Maximize Conversions

    Maximize Clicks from your Search Campaigns to coincide with the increase in Search query volume in place of Impression Share. Check on the content and Keywords that your audiences are most likely to be searching for the holiday season. Use eCPC to optimize for user context and auction dynamics on top of your max CPC bid. With eCPC, while maintaining a manual max CPC bidding control you can get as many as 7 percent more conversions or sales at the same cost. ECPC for text ads is available on the Search Network and the Display Network, except in campaigns that promote mobile app downloads. For Product Listing Ads, ECPC works only on Google Search.  Including advanced conversions setting for Mobile lets you include cross-device conversions providing for cross-device channel conversion optimization. Googlr recommends using eCPC for Shopping Campaigns and here’s how to  set the eCPC for Shopping Campaigns.

    • Sign in to your AdWords account.
    • From your Campaigns tab, click the name of the Shopping campaign you want to work with.
    • Click the Settings tab.
    • Find the “Bid strategy” section. Click Edit.
    • Choose the “Focus on clicks” option and then check the box for Enable Enhanced CPC.

     

    Promote Offers On Social Media

    Time your Social Media offers for Online Moment of activation. Promote your offers with trends and Keywords that are most likely to be searched for on Cyber Monday.

    640x360-Holiday-Gift-Cards-SOJ-2015

    Extend your brand campaigns with online deals to promote offers that are likely to appeal to online shoppers on Cyber Monday.

     

     

  • Amazon Leads Impression Share For Paid Search Advertising

    CSTATACSSurgebfIn total, 30,563 advertisers spent USD 106 million sponsoring the keyword group consisting of 2500 keywords via U.S. Google Search Ads for Desktop and Mobile from October 15 through November 15. Far fewer advertisers, a total of 6,091, spent USD 22.3 million sponsoring the keyword group via Product Listing Ads on U.S. Google Desktop/Tablet during the same period. The surge in  search ads for Black Friday Keywords a month earlier this year with advertisers starting to spend a months earlier than last year, on September 27.

    Target is the leading advertiser for Total Spend on Paid Search and for share of clicks. Online Black Friday Deals and Black Friday Online Sales are the keywords with the highest average click-through rate.

    Top-Black-Friday-Advertisers-by-Clicks-NOV-22-2015

    Black-Friday-Top-Keywords-Sept-27-to-Nov-22-2015
    PLAs space is less crowded with five retailers leading click-share of advertising. Walmart and Target both led with a 7 percent click share. Walmart increased its click share from 6 percent in November 2014 while Target increased its click share from 5 percent last year. eBay also increased its click share, from 2 percent in 2014 to 3 percent this year.

    PLACS

    For impression share, Amazon.com, leads with a 10 percent share of voice by impressions on the keyword group, Target ‘s impression share at 7 percent for impressions is the same as Click Share, and Walmart at 2.2 percent impression share.

    An analysis from Kantar Media for 2014 ad spend, with a syndicated research carried out by Placed with an opt-in panel of smartphone-enabled consumers to track their locations and the retail stores they visited from Thanksgiving Day through the following Sunday.For in-store shopping Walmart was seen as the most efficient advertiser with the least Cost Per Visitor.

     RetailerAdSpend

     

  • Online Sales Predicted to Grow by Over 14 Percent

    Mobile IBM predicts online sales will grow by more than 14.5 percent over 2014. Led by mobile shopping, consumers indicate the Apple Watch, Samsung, Sony and LG TVs, Microsoft Surface Pro 4 and more are at the top of their shopping lists, according to the IBM Watson Trend App.

    Traffic from Mobile Devices exceeds the 54 percent mark for early Black Friday deals with Average Order Value exceeding USD 141 in the early morning hours of Black Friday . Smartphones are the more popular devices with iOS being the preferred operating system among the online shoppers, according to IBM Live Benchmark data. Mobile traffic in 2014 accounted for 52 percent of all online traffic, an increase of 22.4 percent year-over-year, and mobile sales were 32.3 percent of all online sales, an increase of 25.4 percent, according to the IBM Digital Analytics Benchmark report. Apple iOS is leading the way in mobile shopping this holiday season, outpacing Android in online sales.
    DeviceMobiletrks

    ConversionAccording to Internet Retailer, Online sales were up 24 percent on Thanksgiving morning, reaching the half-billion-dollar mark, as shoppers jumped on early holiday deals, even though the discounts weren’t as steep as last year’s, according to data from Adobe Digital Index.

    Shoppers on smartphones and tablets drove 52 percent of the traffic, with the smartphone share of mobile purchases growing 30 percentage, to 17 percent this Thanksgiving from 13 percent during the same period in 2014, according to the Adobe Inc. data that tracks visits to more than 4,500 U.S. retail websites. The share of sales coming from shoppers using tablets stood at 14%, down from 16% in 2014, the Adobe data shows.

    Between midnight and 10 a.m. Central Time, U.S. consumers purchased USD 500 million online, or USD 100 million more than during the same period last year, Adobe says.

    Scot Wingo, executive chairman of ChannelAdvisor, an e-commerce services provider that helps retailers sell through online marketplaces. “To put this in perspective, last year we saw 19% growth for mid-day Thanksgiving and we ended Thanksgiving up 20%.”

    The e-commerce trend is staying strong after IBM reported online sales up 35 percent Wednesday over the same day last year and up 21 percent Tuesday over the prior year

    According to IBM Watson, Live Predictions, the top-selling products for Black Friday are likely to be:

    • Beats by Dre: Beats headphones, earbuds, and speakers have been wildly popular since first appearing in 2008. Watson finds growing chatter around the Beats Solo2 Wired On-Ear headphones as well as the release of Dr. Dre’s unheard tracks on Apple’s Beats 1 streaming music channel. Additional trending headphones include Sennheiser, Bose, Skullcandy and Sure.
    • Jordan Shoes: Known best for its original Air Jordan line of basketball sneakers, Jordan Brand has released a new line of performance running shoes. Watson finds that the line is being lauded for both their aesthetics and foot support and is gaining popularity among consumers who sported the original sneakers in the 1990s.
    • Nintendo Super Smash Bros: Nintendo’s Super Smash Bros for Wii U is generating significant buzz and Watson knows why. While the game features popular Nintendo characters such as Mario, Donkey Kong and Pokémon, it’s the “unprecedented” addition of Final Fantasy’s Cloud Strife that has gamers buzzing with excitement.
    • MeccaNoid Personal Robots: Personal robots including those from Star Wars are popular this year but many parents are also looking to more “edutainment” focused gifts. Watson reports that many parents are looking at MeccaNoid, which teaches kids from ages 8 to 12 how to create, learn and code so they can ultimately build their own robot.

     

    IBM has also identified the fastest trending products. These are based on the impact (size of the conversation) and the momentum (the rate of growth of the conversation):

    • Toshiba Satellite Laptops
    • Disney Princess Legos
    • NordicTrack Treadmills
    • Klipsch Speakers
    • Asus Zenbook Laptop

  • Pepsi Launches Teaser For Halftime Show

    PepsiPepsi teases about the artist for Pepsi Super Bowl 50 Halftime Show. The identity of the artist is unknown until December 3, 2015.

    While details are yet to be announced, The rumors are that it’s Justin Bieber.

    SuperbowlSuper Bowl is the most anticipated event with as high as 28 percent of Americans stating Super Bowl  to be the top pick in a Poll conducted by Bloomberg News among 1002 adults. According to Bloomberg News, “The Super Bowl is more eagerly anticipated by men than women, with 31 percent picking it as their top event from the list, compared to 25 percent for women”.

     

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