Facebook’s Campaign Planner Predicts Reach and Frequency

Facebook Campaign Planner a new tool for advertisers lets you predict reach for your campaign.With Campaign planner you can create versions of media plan to understand which  version helps you meet your targets.In addition to being able to predict reach for different budgets, you can arrive at estimated reach for your campaign by varying the […]

Bing Ads Key Insights For Holiday 2016

The US retail sales for Holiday Season 2016 are likely to hit USD 868 Billion with a surge in e-commerce volume, that accounts for nearly two-thirds of the season’s Year over Year growth. According to Bing Ads Insights Report, Search Engine Marketing and Organic searches account for more than 50 percent of all sales and acquisition. Online […]

Facebook Rolls Out Ads For Leads Generation

Facebook had earlier announced testing of “Lead Ads”, that are now available for all advertisers. The Leads generation ads that are available differ from the formats that are available through the other link and domain ads available on Facebook as the creative is customized with pre-filled information making the format mobile user-friendly and at the […]