10 Steps For Planning Your Holiday Campaign 2016

Holiday 2015 non-store retail sales grew 9 percent to a total of over USD 105 billion. Cyber Monday was the leading Sales day, the sixth year in a row, with more than USD 2.2 Billion spent on Desktop Computers alone. According to NRF, “Holiday sales in 2015 increased 3 percent to USD 626.1 billion — […]

5 Steps For Remarketing With Dynamic Search Ads

Google’s Dynamic Search Ads are  best for advertising a select range of products. With Dynamic search ads brands are not required to further zero in on  Keywords, rather the search ads are automatically generated based on the product pages, that are updated. Remarketing with Dynamic Search Ads can help you target the best-selling products to […]

Five Steps For Dynamic Search Advertising On AdWords

Google’s Dynamic Search Ads are ideally suited for brands and retailers, looking at advertising a select range of products. With Dynamic search ads brands are not required to further zero in on the best performing Keywords, rather the search ads are automatically generated based on the product pages, that are updated. Dynamic Search Ads now […]

Google Launches Universal App Campaigns, Customer Match and Similar Audiences

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Google with its large display network, offers advertisers unparalleled reach for advertisers seeking to optimize the reach for their campaigns. To capitalize on the ability to target audiences across sites and channels, Google has launched Universal App Campaigns that can be set as a Campaign type within AdWords , helping app publishers in getting their App Discovered.

Google sites are the top referral source for traffic for the top hundred Digital publishers and as high as 22 percent of users discover apps via a website or through an ad on device browser or app, making it as the second most significant channel for App discovery after App Store Search.

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Universal App Campaigns will be available to all developers and advertisers as a new AdWords campaign type that helps you connect with app users across Google Search, Google Play, YouTube, and the Google Display Network.

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Google’s entire suite of ad platforms. Google’s Universal App Campaigns are automated that are set-up by pulling in your app images, videos, and app description directly from your Google Play store listing to generate ad formats that look amazing wherever they’re placed.
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