Google’s Dynamic Search Ads are ideally suited for brands and retailers, looking at advertising a select range of products. With Dynamic search ads brands are not required to further zero in on the best performing Keywords, rather the search ads are automatically generated based on the product pages, that are updated.
Dynamic Search Ads now allow you to choose Marketing objectives, that can be combined with remarketing campaigns. You can choose the Marketing objective from sub-campaign types.
Steps For Setting A DSA Campaign
Choose campaigns for Search Network only under the Campaigns tab.
Within Search Network Tab Choose Dynamic Search Ads and enter Campaign Name.
In the Dynamic Search Ads section, enter your domain and the language corresponding to the pages you want your ads to target.
You can add an Ad group that allows you to spell out the lines you would like to use in the Search Ads, thereafter DSA’s automatically regenerates the Ad copy. You will be required to populate the URL where the product feed is hosted and the URL that you are going to use to track the campaign.
You can also choose to add different variations of ads to decide on the most effective creative.
If you would like to add more Dynamic Search Ads to the ad group of the campaign or to change rules, created:
- Click the Ads tab from the ad group you created for your Dynamic Search Ads campaign.
- Click the +Ad button (as seen below)
For categories that you wish to target for there are recommended categories that you may wish to opt for. To add more categories, select the categories that you wish to add. By hovering over the dialog icon to the right of category name, You can see sample pages and ads for each category.
To target only certain webpages, select Use specific webpages (advanced). You can target the webpage URL that contains the page content for the products by including the page URL in the rules.