Twitter introduces Segment Based Tailored Audiences in Mobile App Promotion, making it easier for Mobile App Advertisers to Create App specific Engagement Campaigns linked to App Installs, Purchase or sign-ups. Mobile App Promotion product suite now includes action linked audience segments that will help App advertisers target specific segments linked to App Actions. The product enhancement will help App Advertisers sharply target the audience to promote a specific action for the app leading to an improved ROI from the campaign.
With Tailored Audiences, you can target users who have not installed your app and other high value users who are of the same profile as who have currently installed the app.
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