New Apple Watch Campaign Humanizes The Brand


Apple Watch’s new Advertising Campaign with six different 15 sec creative spots, humanizes the brand, while focusing on benefits of the Watch for different customer segments.

The Spots titled Sprinkle, Ride, Date, Train, Cycle and Sing, highlight the key moments in customers lives when they are most likely to use the watch, helping audiences connect with the adverts and see how the watch can help get through their daily lives, smoothly.


The Spot titled “Sing”, takes forward the idea of personalized audio messaging forward with a creative that shows the ease of recording a personal message in a personalized manner. “Sending an audio message on your Apple Watch is simple. Just say it and send it”. Considering that Messaging and Apps are one of the key reasons cited by Teens for purchasing Apple Watch, the messaging creative may be right for targeting younger audiences for the holiday season.

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Newer App Experiences For Consumer Engagement


SuappSUBWAY has introduced remote ordering in-App that has been updated with convenient payment features. The new features offer the added convenience of remote ordering and payment for customers in the U.S.

Realizing the importance of Mobile, leading restaurant chains have updated the mobile experience, making it  the focus for Omni-channel retail experience.


Pepsi has created an  experience with an app, “Pepsi Pass”, that makes hanging out with your friends even more rewarding—Pepsi Pass. It works with Facebook and automatically gives you points when you’re with friends who have the app, too. The App works on Reward Points where you Hang out with one Pepsi Pass friend and you’ll earn points. If the phones are switched on while hanging out pepsi1with a whole bunch, you and your friends all earn points. All without having to check-in at all. Introduced in June 2015, Pepsi Pass is ranked second on AppAnnie’s iOS charts after Starbucks, for the “Food & Drink” category.

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