You are an established retailer and would like to take your brand to newer markets.
You are an existing brand with a large share of local national market but are aiming for a regional or a global launch. You have decided to go digital first.
You are ready with your campaign and are looking at maximizing returns on your advertising dollar.
Before you decide on the channels and networks as well as the strategy it is important to know that your campaigns are likely to work better in combination.