Facebook Makes It Easier For Advertisers to Track Conversions

Facebook Advertisers now have an option to create Website Audience and Remarketing Audience within Power Editor that allows them to target audiences with a specific post depending on the stage of customer journey. If you have a brand awareness campaign targeting a custom or a look-alike audience with the objective of Website Visits, the same […]

Shop Now Call to Action For Facebook Pages and Buy Now Promoted Tweets Boost Social Commerce

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As announced by Facebook earlier, the Call-To-Action button for pages with the seven different calls-to-action has started rolling out. The different CTAs available are:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

Though Social networks play a large role in being a referral source for driving online commerce, however with direct call to action, it may be possible for brands to ascertain the direct impact of the network in influencing purchases, as in the case of Apps that are now considered an online sales channel.

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