Facebook has introduced new Calls To Action that allow you to order food, request an appointment or Get Tickets to Movies or events making it easier for people to take action faster once they have found something to do or a place they want to go to. According to the Facebook post, the initial roll […]
Facebook Advertisers now have an option to create Website Audience and Remarketing Audience within Power Editor that allows them to target audiences with a specific post depending on the stage of customer journey. If you have a brand awareness campaign targeting a custom or a look-alike audience with the objective of Website Visits, the same […]
As announced by Facebook earlier, the Call-To-Action button for pages with the seven different calls-to-action has started rolling out. The different CTAs available are:
Though Social networks play a large role in being a referral source for driving online commerce, however with direct call to action, it may be possible for brands to ascertain the direct impact of the network in influencing purchases, as in the case of Apps that are now considered an online sales channel.