Facebook in a bid to grow the advertising revenue and provide a new Digital Marketing tool connecting online advertising to offline sales, will sell ads across the web targeting Facebook users everywhere. Facebook could look at boosting the Advertising revenue with the wealth of data available for Facebook Users.
According to USA Today, “On Monday, Facebook is rolling out an updated version of Atlas that will direct ads to people on websites and mobile apps.
Atlas could create a new revenue source for Facebook and a valuable tool for marketers looking for an alternative to ad networks run by Google and Yahoo.
According to Facebook’ Q2 2014 Earnings Report,
Revenue from advertising was $2.68 billion, a 67% increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, revenue from advertising would have increased by 65%.
Mobile advertising revenue represented approximately 62% of advertising revenue for the second quarter of 2014, up from approximately 41% of advertising revenue in the second quarter of 2013.
It could show the most promise on mobile devices where cookies and other tracking devices don’t work as well.”
The Omnicom Group, one of the world’s largest advertising companies, is the first to sign up for Atlas.
In a blog post, Erik Johnson, Head of Atlas, said it would help marketers “reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices. And, Atlas can now connect online campaigns to actual offline sales, ultimately proving the real impact that digital campaigns have in driving incremental reach and new sales.”
Twitter has gained Monthly Active Users with 78% using Twitter on Mobile. The growth in MAUs is 6.3% quarter over quarter and 24% year over year. Twitter has confirmed 271 Million Monthly Active Users* in Q2 2014 up from 255 Million Monthly Active Users on average in Q1 2014.
The Key highlights of the earnings report are
Average Monthly Active Users (MAUs) were 271 million as of June 30, 2014, an increase of 24% year-over-year.
Mobile MAUs reached 211 million in the second quarter of 2014, an increase of 29% year-over-year, representing 78% of total MAUs.
Timeline views reached 173 billion for the second quarter of 2014, an increase of 15% year-over-year.
Advertising revenue per thousand timeline views reached $1.60 in the second quarter of 2014, an increase of 100% year-over-year.
Twitter gained momentum in revenue in the recent months with enhanced product offering, new advertising product launches and the World Cup coverage with product innovations such as The World Cup of Tweets.
Twitter has followed a product and Markets led strategy.
The product offering from Twitter has strengthened and the key highlights are:
Twitter introduced new product experiences that were built around the World Cup, including real-time scoring, push notifications, event and match timelines, and a voting ballot feature. In addition, Twitter launched new web profiles and the ability to send private messages within Vine.
Twitter launched a number of new advertiser tools including mobile app promotions, which allow mobile app developers to drive installs and engagements on Twitter, and website cards, which allow advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site such as their home page, product page, or an important blog post.
Twitter continued the international expansion of its advertising products, expanding state/region geo-targeting to help marketers meet local advertising objectives in additional countries including the UK, France, and Indonesia, among others, and launching its self service ad platform for small and medium sized businesses in Spain, Israel and South Africa.
Twitter closed the acquisition of Gnip, a leading provider of social data, and entered into agreements to acquire several other companies including TapCommerce, a leader in mobile retargeting and re-engagement advertising, and SnappyTV, a platform for video editing and distribution.
*MONTHLY ACTIVE USER DATA Shared by TechCrunch