Google’s Dynamic Search Ads are best for advertising a select range of products. With Dynamic search ads brands are not required to further zero in on Keywords, rather the search ads are automatically generated based on the product pages, that are updated. Remarketing with Dynamic Search Ads can help you target the best-selling products to […]
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Key Insights From Holiday Season Campaigns
The traffic for Retail eCommerce sales during holiday season is nearly 50 percent mobile. Getting your campaign ready for mobile users, you cannot ignore the Top 25 properties that mobile users flock to during the holiday season. Here is a snapshot of top sites that users access by Mobile vis-a-vis, computers as well as the […]
10 Steps For Planning Your Holiday Campaign 2016
Holiday 2015 non-store retail sales grew 9 percent to a total of over USD 105 billion. Cyber Monday was the leading Sales day, the sixth year in a row, with more than USD 2.2 Billion spent on Desktop Computers alone. According to NRF, “Holiday sales in 2015 increased 3 percent to USD 626.1 billion — […]
Brands And The Rio Rush
Google Launches Doodle Fruit Themed App For The Rio 2016 For the opening of the 2016 Olympic Games at Rio, Google Doodle is customized with Fruit animation and athletic events, and to add to the opening ceremony, Google has unveiled an all new Fruit Themed Mobile app. The Mobile Gaming app has an all new […]
