5 Steps For Remarketing With Dynamic Search Ads

Google’s Dynamic Search Ads are  best for advertising a select range of products. With Dynamic search ads brands are not required to further zero in on  Keywords, rather the search ads are automatically generated based on the product pages, that are updated. Remarketing with Dynamic Search Ads can help you target the best-selling products to […]

Key Insights From Holiday Season Campaigns

The traffic for Retail eCommerce sales during holiday season is nearly 50 percent mobile. Getting your campaign ready for mobile users, you cannot ignore the Top 25 properties that mobile users flock to during the holiday season. Here is a snapshot of top sites that users access by Mobile vis-a-vis, computers as well as the […]

10 Steps For Planning Your Holiday Campaign 2016

Holiday 2015 non-store retail sales grew 9 percent to a total of over USD 105 billion. Cyber Monday was the leading Sales day, the sixth year in a row, with more than USD 2.2 Billion spent on Desktop Computers alone. According to NRF, “Holiday sales in 2015 increased 3 percent to USD 626.1 billion — […]