Hershey’s

Five Eggs-traordinary Easter Content Ideas

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According to the annual Easter Spending Survey conducted by Prosper Insights and Analytics, the average US consumer is expected to spend USD 146 and the total spend for the holiday is expected to reach USD 17.3 billion. The planned expenses range from USD 5.5 billion on food, USD 3 billion on clothing and apparel, USD 2.7 billion on gifts, USD 2.4 billion on candy and USD 1.2 billion on flowers. The key activities quoted in the survey are visiting the family and friends (58 percent), going to a restaurant (16 percent) and cooking a family meal (56 percent). Children look forward to participating in an egg hunt (32 perecnt) and opening gifts.

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Nearly 21 percent of shoppers plan to shop Online, according to a NRF survey of 7,264 consumers conducted on March 1-8, 2016. Among the smartphone owners surveyed, 22.8 percent will research products on their devices while 14.9 percent will use their phones to make a purchase.
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Create Eggs-traodinary Content

Engage audiences with DIY Content such as recipes and ideas for decorating Easter baskets.

Plan Social Media themed posts  that weave in the surprise that makes Easter a fun holiday to look forward to.

Plan an Instagram contest, announcing a lucky winner from the likers of the post.

Set Up a Raw Egg eating challenge.

Publish an Easter themed Video.

 

 

Hershey’s Picture Perfect Moments Win At The Oscars Buzz

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TwitteroscarsThe Academy Awards ceremony at Oscars beat the highest Tweets per minute record with 440,000 Tweets per minute going out per minute after Leonardo Di Caprio’s first win for the Best Actor. According to the Twitter Advertising Blog, Leonardo DiCaprio’s (@LeoDiCaprio) win for Best Actor generated more than 440,000 Tweets per minute, the most-Tweeted minute of an Oscars telecast ever, beating the previous record of 255,000 Tweets per minute, set when @TheEllenShow Tweeted this star-studded selfie.

Hershey’s used the Oscars moment to promote one brand campaign that it has launched recently to bring all products under one umbrella brand, with the conversation that can be followed at #HelloHappy.

Hershey’s has earlier launched a campaign that builds on moments that emotionally connect audiences, with the range of Hershey’s products. Taking further the research insight of Hershey’s products are a “spark to this whole massive world of amazing memories” Hershey’s tapped on the Oscars to emotionally engage audiences with their picture perfect moments.

Hershey’s challenge is not creating awareness, it is “building meaning and relevance,” as told by Ms. Lewis to AdAge. The campaign seeks to link the products with consumer memories like stirring up a glass of chocolate milk with grandma.

The Oscars conversation on Social networks ranged from the perfect red carpet looks and the winners.

Publisher posts engaging audiences with Oscars conversation  provide recap of the Oscars ceremony with the looks that defined the Red Carpet look and famous quotes.