Creating Branded Content, that is most likely to resonate with your audience and increase site traffic, requires planning the content experience for your target audience. Your holiday season content seeking to educate, inspire, and convert your audience with a seasonal context, requires a plan. According to Think With Google, shoppers are increasingly searching for products and Gift Guides on YouTube. Most of the time 70 percent, these videos are watched on mobile.
With the number of options available, the search volume for products on Mobile with “Best” products has grown by 50 percent. As high as 43 percent shoppers for Consumer Electronics purchase products on Mobile, while looking at the products in-store. Nearly 70 percent of customers want multiple ways to buy products such as Buy Online and Pick Up in store.
Here are Content Marketing examples for targeting the Holiday shopper, that can create an experience for your brand.
Gift Guide and Gift Cards as seen in Whole Foods example where the landing page for Holidays section, “Holiday Headquarters” features a Holiday Gift Guide “30 Days of Gifts”, Recipes and DIY ideas. The landing page shares select recipes for entertaining and the site gives details on Holiday Gift Cards, Creating a Content experience that is targeted at engaging shoppers with gift ideas and recipes for occasions.