Content Marketing Trends For Holiday Season

Creating Branded Content, that is most likely to resonate with your audience and increase  site traffic, requires planning the content experience for your target audience. Your holiday season content  seeking to educate, inspire, and convert your audience with a seasonal context, requires a plan. According to Think With Google, shoppers are increasingly searching for products and Gift Guides on YouTube.  Most of the time 70 percent, these videos are watched on mobile.

With the number of options available,  the search volume for products on Mobile with “Best” products has grown by 50 percent. As high as 43 percent shoppers for Consumer Electronics purchase products on Mobile, while looking at the products in-store. Nearly 70 percent of customers want multiple ways to buy products such as Buy Online and Pick Up in store.

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Here are Content Marketing examples for targeting the Holiday shopper, that can create  an experience for your brand.

Gifting

Gift Guide and  Gift Cards as seen in Whole Foods example where the landing page for Holidays section, “Holiday Headquarters” features a Holiday Gift Guide “30 Days of Gifts”, Recipes and DIY ideas. The landing page shares select  recipes for entertaining and the site gives details on Holiday Gift Cards, Creating a Content experience that is targeted at engaging shoppers with gift ideas and  recipes for occasions.

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Holiday Gift Guides For Brand Buzz

hgg1Holiday Gift Guides are a popular way to engage audiences during the holiday season, and publishing guides early in the season engages your buyers well ahead of the prime-shopping time.

You can start with popular gifting ideas that cue in the season and engage the shopper for all possible options that are available. Content and App marketers that are looking at publishing Holiday Gift guides can start as early as September, with products and gift ideas that are likely to be engaging for the audience.

A popular approach to Gift Guides is to classify your best-sellers with the price range and promote the collection to an identified target audience. You may choose other themes based on a segment that you are targeting with popular gift choices as seen in “Gift For bakers” image below.

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