Create Brand Experience With Themed Digital Marketing Campaigns

March Madness ‘ Digital ad spending has increased from USD 479 million in 2005 to more than a billion in 2014. Ads are streamed to 9.9 million viewers with ad-supported video casts. Capitalizing on the trend is Acura that has launched “March Memeness” campaign where there are over 103 Meme’s  that are featured on the brands site with a digital blitz planned on ESPN, social media sites to create an organic buzz for the brand.

Acura rep Jessica Fini said the company would engage in real-time marketing efforts on March 26, and “depending on how that goes,” potentially also on March 28 and 29.

According to MediaPost, Part of the automaker’s association with the NCAA, it extends the “Catch if you Can” theme for the car via alignment with the NCAA Tournament Challenge, of which Acura has been a sponsor for three years.

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Apps The Way Audiences Like It

Apps are popular with the audiences and it’s not surprising that event marketers as well as sponsoring brands are bucking the trend. Clean and Clear has taken events marketing with apps a step forward by signing up Social Media Celebrity Lauren for brand endorsement at the 2014 MTV VMAs. The Instagram profile is updated to […]

Customizing Brand Content

Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways. Since almost anything can be a retail channel, thanks largely to mobile technology, brands must get increasingly creative in where and how they sell their goods.(Source: JWT Spotlights 10 trends for 2013)
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Socialmediascope 2013 – The Year of Engagement Marketing

With record activations for Android and ios devices, and increase in app downloads in the Holiday Season, the importance of  Engagement Marketing cannot be ignored. Google Plus Business Pages, Tailored Trends on Twitter  and the growth in Facebook users, could well mean that 2013 will be The Year of Engagement Marketing as Brand Marketers optimize  Advertising sharply targeting the audiences with User Interests, Online Behavioral and User Data.

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