March Madness ‘ Digital ad spending has increased from USD 479 million in 2005 to more than a billion in 2014. Ads are streamed to 9.9 million viewers with ad-supported video casts. Capitalizing on the trend is Acura that has launched “March Memeness” campaign where there are over 103 Meme’s that are featured on the brands site with a digital blitz planned on ESPN, social media sites to create an organic buzz for the brand.
Acura rep Jessica Fini said the company would engage in real-time marketing efforts on March 26, and “depending on how that goes,” potentially also on March 28 and 29.
According to MediaPost, Part of the automaker’s association with the NCAA, it extends the “Catch if you Can” theme for the car via alignment with the NCAA Tournament Challenge, of which Acura has been a sponsor for three years.