According to a Twitter Study for the Global Brands featured in Interbrand’s Best Global Brands, more than 90 percent of Brands tweeted more than once a day. Only 6 percent of brands tweeted more than ten times a day.
The study looks at more than 38,000 brand Tweets and over 6 million engagements across categories.
The key findings from the Twitter Engagement Study are:
Visual content works. Photos inspired 57 percent of all engagement with Brand Tweets—a 6 percent increase from the previous quarter