Twitter Engagement Study for Interbrand’s Best Global Brands


According to a Twitter Study for the Global Brands featured in Interbrand’s Best Global Brands, more than 90 percent of Brands tweeted more than once a day. Only 6 percent of brands tweeted more than ten times a day.

The study looks at more than 38,000 brand Tweets and over 6 million engagements across categories.

The key findings from the Twitter Engagement Study are:

Visual content works. Photos inspired 57 percent of all engagement with Brand Tweets—a 6 percent increase from the previous quarter

Tweet Activity
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