Digital Rewards

Whole Foods is offering a rewards program that rewards consumers with one reward point for every US Dollar spent. This is not a unique rewards program feature, what makes the program truly unique is like, Starbucks rewards program, the program will have a digital user experience that would make Whole Foods cater to a digital audience outside the in-store environment and engage audiences with digital offers and campaigns.

Though the exact influence of Digital on Grocery sales is not known, Nielsen estimates that 60 percent of total retail sales in 2017 will be digitally influenced or sold.

Whole Foods has diverse engagement program with the Digital audience that spawns from offering cooking classes to Wine and tasting sessions and other value added content such as recipes that makes customers loyal to the Whole Foods brand.

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