Optimizing Rewards Strategy For Omnichannel

According to an ecommerce study  among 3000 customers, Omnichannel retail is defining all stages of the buyer journey. The key findings of the study indicate: Consumers are loyal to a brand that offers them a preferred way of fulfillment. Building your rewards strategy with offers for different shipping and fulfillment options can help brands retain […]

Little Caesar’s Launches #LCNation Sweepstakes

Little Caesar’s launched a sweepstakes Fan Photo Contest offering Free Hot-N-Ready Pizza for a year as a winning prize for the contest #LCNation. The contest has been launched on Facebook, Twitter and Instagram with posts that invite audiences to  follow the social media account for the brand on Twitter and Instagram and share their best […]

Domino’s Launches Piece of The Pie Rewards

Domino’s has launched a Rewards Program that allows consumers to accumulate points for online orders, toward a Free Pizza. For every order more than USD 10, consumers can get Rewards Points that can be accumulated for a free Medium Topping Pizza. The TV Commercial for rewards program highlights the ease of earning a free pizza. […]

Five Tactics For Engaging Mobile Audiences With Loyalty Programs

starbucks1Designing a Loyalty program for Mobile empowered consumers has given a visible boost to brands that are prioritizing Digital rewards and actively promoting rewards program with tools and channels that enhance the consumer journey.

Starbucks Loyalty Program membership rose 28 percent since the same period last year. That translates to 10.4 million active My Starbucks Rewards members, including 6.2 million Gold members (up 32 percent in the past year).

“MSR continues to be our most important business driver as new members contribute not only short-term increases in revenue and profit, but also to long-term loyalty for years to come,” Schultz said, according to Seeking Alpha. “The significant increase in Gold level membership means that an increased number of our MSR customers are transacting in our stores more frequently than before with MSR members now accounting for approximately 30% of total tender in North America. And our mobile commerce platform is literally stronger than ever. We have reached the milestone where mobile payments now represent 20% of all in-store transactions in our U.S. stores, more than double the figure from only two years ago, and we are now processing nearly nine million mobile transactions each week.”

Loyalty Programs that have enhanced the consumer journey have often leapfrogged the engagement and conversions while generating greater sales from the audiences that are “Mobile Only”.
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