Final Four Dance Off On Social Media


Brands Live Tweeting during the March Madness  has allied fan support for teams with causes that are worthy of support.

Twitter and Instagram  conversation about the game, the preferred social media channels for live events, has garnered  over 8 million impressions for the hashtag #OpenToTry. 85 percent of all social media conversation for the hashtag has originated from a mobile device.



Images on Twitter are key for engagement, with brand posts of sponsors clearly showing logos of the event with mentions of the tournament as the official sponsors in the images.


March Madness Becomes Mobile Madness


Fanatics“Last NCAA tournament, mobile traffic never reached these levels for Fanatics even during the championship game, which Katz says typically has higher mobile traffic than any other game during the tournament”, Internet Retailer reported frenetic sales for the retailer online.

Fanatics, a billion-dollar online seller of licensed sports apparel, saw unreal sales during the NCAA men’s basketball tournament.

According to a report, Sixty-six percent of sales of team apparel for Kentucky, happened on Mobile Devices, compared to 56 percent for the same weekend last year. In Mobile Smartphones are the preferred purchase companion with 46 percent sales taking place on Smartphones.

Kentucky is not the only team that was a hit, sales for all teams topped 50 percent, compared to an average of 13 percent of Digital Sales coming from Mobile in 2014, pointing towards a trend that younger audiences are adopting Mobile Commerce faster. .
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Domino’s Pizza Extends March Madness Offer On Smartwatch


pizzaDomino’s after giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, has launched the 50 percent off deal to Smartwatches.

According to Domino’s CEO, Patrick Doyle, nearly half of the orders are received Online and Domino’s expects to sell more than 1.7 Million.

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