Programmatic media is trending with Tubemogul announcing media partnership with Mondelez International. According to a Press Release,North America will be the first pilot market for the partnership with Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy. The partnership aims at optimizing Mondelez International’s online video advertising strategy – including media planning, buying and ad serving using TubeMogul’s software. It reflects the growing trend of utilizing programmatic buying to improve online video effectiveness. Mondelez International will debut the use of the software in the Canada and United States with potential expansion to additional markets in Africa, Asia, Eastern Europe and the Middle East.
As part of this, the company will establish a programmatic media buying team at MediaVest.
American Express and P& G have similar partnerships to reach audience in a multi screen world.