Audience Reach and Connected Devices

The evolving media habits with newer digital options have seen the streaming phenomenon overtake the video viewing on smartphones with at least 15 percent of the Millennials watching TV/Video on Smartphones everyday.

To understand media reach across different demographics here are Media Charts from Nielsen that help you understand Audience reached with different Media.

90 percent of Any Demographic in the US can be reached on Radio.

Radio Reach
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Facebook Media Updates Tools for Publishers

Facebook Media has updated tools for Publishers to enhance the Targeting with improved insights and newer communication channels.

Targeting

Interest Targeting – This will help publishers target posts to people who are specifically interested in the subject area of the post. For example, a publisher can use Interest Targeting to post a story about a sports game that will only be shown to people that like the teams playing.

This is now available to all Pages that have enabled the Targeting and Privacy setting, and is currently only accessible on desktop.

publisher

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Big Brands move to Programmatic Media buying

Programmatic media is trending with Tubemogul announcing media partnership with Mondelez International. According to a Press Release,North America will be the first pilot market for the partnership with Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy. The partnership aims at optimizing Mondelez International’s online video advertising strategy – including media planning, buying and ad serving using TubeMogul’s software. It reflects the growing trend of utilizing programmatic buying to improve online video effectiveness. Mondelez International will debut the use of the software in the Canada and United States with potential expansion to additional markets in Africa, Asia, Eastern Europe and the Middle East.

As part of this, the company will establish a programmatic media buying team at MediaVest.

American Express and P& G have similar partnerships to reach audience in a multi screen world.
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