Five Content Marketing Ideas For Holiday Season

Generating awareness with existing fans and followers for new launches and campaigns that require users to interact with your products increases engagement and conversions. Highlighting offers with a call to action increases awareness, and brings in the required click-through rate. Create a sense of urgency with your messages. Engage your audience with content ideas that resonate […]

Are Messaging Apps The Next Frontier For Omnichannel Retail?

According to an Apple Press Release, “In the two weeks ending January 3, customers spent over USD 1.1 Billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over USD 144 million. It broke the previous single-day […]

Holiday Marketing Checklist For December

With marketers focusing on  Holiday season shopper engagement to bring in loyal customers post the seasonal sales, here is a checklist for advertisers that can help them get the best Return on Ad Spend from their campaigns in the month of December.     Online Search  According to Bing Ads Insights at least 80 percent […]

Campaign Wishlist For Mobile Shopper Engagement

 Have You drawn a plan to engage the shopper at each stage of the buyer journey for holiday season shopping. Mobile Messaging moments extend throughout the Customer Journey offering brands an opportunity to engage consumers early in the holiday shopping cycle. Getting your mobile campaign ready requires knowing mobile moments for your brand that are seen as more relevant.

Knowing your customers’ journey is important to promote with mobile messaging as it identifies opportunities that are present for your brand or app to increase engagement with your audience. Here are some of the key moments in a customer journey that present brands an opportunity to influence customers. Planning campaigns with messaging that convinces and converts require brands to identify those key moments early in the campaign planning cycle.

Before you prepare your campaign wishlist here are some of the marketing tips based on a research shared by Forrester for Mobile Marketing.