Brands Make A Difference With Gratitude Messaging

Holiday

OreoccThanksgiving a popular holiday in the US, which is largely associated with expressing Gratitude is also a shopping boom time with seasonal shoppers looking for deals. Thanksgiving, Black Friday and Cyber Monday are above a Billion Dollar in Online and Offline sales. According to Nielsen, more than 50 percent of the shoppers have started their shopping as of Nov 23.

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Mondelez International brands have a complete content layout to make difference to their customers Thanksgiving. Oreo has a seasonal pack that can be customized and ordered, and Ritz Crackers, a Nabisco brand has party planning tips making Thanksgiving a simple affair.

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Mondelez International site allows users to place an order directly from the site, with an option to sign in with Facebook. The seasonal pack aims at making Holidays fun where users can choose from  seasonal images and icons, such as  snowmen, partridges and  penguins .

“Our fans have been interacting and getting creative with OREO cookies for more than 100 years so bringing this behavior to our pack was a natural next step,” said Janda Lukin, Senior Director OREO at Mondelez International. “OREO Colorfilled is an open invitation to our fans to bring their imagination to our Wonderfilled world. We can’t wait to see all the unique Colorfilled packs of OREO cookies created by fans this holiday season.”

“The new OREO Colorfilled packs digital store is the first step in a larger e-commerce and customization strategy for Mondelez Internationalas we work towards our vision of growing our e-commerce revenue to $1 billion by 2020,” said Cindy Chen, Global Head of E-Commerce, atMondelez International. “We are experimenting with how to best offer customized products to our consumers and we are thrilled about this unique offering for the holiday season.”

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Engaging Mobile Shopper With Holiday Messaging Campaign

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Mobile Messaging moments extend throughout the Customer Journey offering brands an opportunity to engage consumers early in the holiday shopping cycle.

Getting your mobile campaign ready requires knowing mobile moments for your brand that are seen as more relevant.

Knowing your customers’ journey is important to promote with mobile messaging as it identifies opportunities that are present for your brand or app to increase engagement with your audience.

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Unique Hashtags Create Brand Impact

Brands have used moments of peak activity to create maximum impact during the World Cup for creating  brand buzz  right through to the Winning of  the World  Cup. Brands often followed messaging with hashtag central to the campaign and it often became the Tagline for the campaign. Adidas chose to use brand voice that evolved into creating unique personal bond with messaging of #4ever with the fans as a sequel to #allin or nothing.
Twitter’s Social Media Campaign started with “Love Every Second” a video that gave details of how the World Cup will play out. In a round up Twitter posted a video with World Cup Highlights.

The critical campaign moments for Live Events to heighten engagement are points of decision in the event closer to achieving a win or near the end of the event.

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