Brands Make A Difference With Gratitude Messaging


OreoccThanksgiving a popular holiday in the US, which is largely associated with expressing Gratitude is also a shopping boom time with seasonal shoppers looking for deals. Thanksgiving, Black Friday and Cyber Monday are above a Billion Dollar in Online and Offline sales. According to Nielsen, more than 50 percent of the shoppers have started their shopping as of Nov 23.

Mondelez International brands have a complete content layout to make difference to their customers Thanksgiving. Oreo has a seasonal pack that can be customized and ordered, and Ritz Crackers, a Nabisco brand has party planning tips making Thanksgiving a simple affair.




Mondelez International site allows users to place an order directly from the site, with an option to sign in with Facebook. The seasonal pack aims at making Holidays fun where users can choose from  seasonal images and icons, such as  snowmen, partridges and  penguins .

“Our fans have been interacting and getting creative with OREO cookies for more than 100 years so bringing this behavior to our pack was a natural next step,” said Janda Lukin, Senior Director OREO at Mondelez International. “OREO Colorfilled is an open invitation to our fans to bring their imagination to our Wonderfilled world. We can’t wait to see all the unique Colorfilled packs of OREO cookies created by fans this holiday season.”

“The new OREO Colorfilled packs digital store is the first step in a larger e-commerce and customization strategy for Mondelez Internationalas we work towards our vision of growing our e-commerce revenue to $1 billion by 2020,” said Cindy Chen, Global Head of E-Commerce, atMondelez International. “We are experimenting with how to best offer customized products to our consumers and we are thrilled about this unique offering for the holiday season.”


Amazon has covered Thanksgiving with compelling content that has recipe ideas including tips on getting your Thanksgiving Dinner organized. Amazon has an interesting take on Thanksgiving where no effort has been spared to sell a Lenovo desktop, including a 56 percent discount in the “Woot” section of the site, with a story that captures the inescapable moments in a story. The site disclaimer is self-explanatory; “Product narratives are for entertainment purposes and frequently employ literary point of view; the narratives do not express Woot’s editorial opinion”.


1-3kCR9-S2jTb1NztIMwlu6gWith social media posts thanking audiences for their support, Brands are humanizing their presence. Starbucks has series of posts thanking friends and customers.

Popsugar, has interesting Gratitude gift ideas including cards and Party Planner. Hallmark’s printables is an engaging content piece.