Seven Ways To Basket The Easter Content

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Brand Content that evokes an emotion with your audience, is most likely to be shared. Brand campaigns that visually engage audiences are seen to resonate better on social networks. Here are seven ways to make your campaigns work in achieving your brand goals.

Create a campaign that requires audiences to interact with Emojis for your brand. Create  Tweets with the emoji that remind audiences about all that symbolizes Easter such as the bunny Ears.

Share DIY tips for Easter decor as can be seen from Kohl’s tweet about folding napkins with Bunny ears.

 

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Create a digital experience with Easter theme as can be seen from My M&M’s that lets you create a seasonal pack, with a special offer.

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Walmart has launched a special edition of helpful hacks that has handy tips for getting Easter preparations in order in a short time. With the video creative on YouTube that links to DIY ideas for Easter, Walmart offers a full spectrum content experience.

Highlight any unique products and How-To video content with appropriate tags and Keywords, such as Easter, Haul and Product reviews for audiences to discover the content.

 

Design your social media posts with creative that cues the celebrations within a context such as an Easter basket or bunny ears.

Start an Easter photo contest, inviting users to share their images with your product. Apparel brands can invite users to dress up in their favorite Easter costume. Home Decor brands can create a contest to share images of Easter brunch table decor with their family. To engage users for your brand you could create DIY contest where users are required to share images of your product with an Easter theme.
Morrison’s Florist Egg hunt asks users to look for a hidden egg among the baskets that are featured in a Tweet.

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M&M’s Launches Candyman For The 75th

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Celebrating the 75th,  the commercial Candyman stars Red & Yellow helping Zedd and Aloe Blacc put a modern twist on an iconic classic and reinterpretation of Sammy Davis Jr.’s 1972 classic “The Candy Man.” The original track from the 1971 film Willy Wonka and the Chocolate Factory, was later made famous in a syrupy cover by Sammy Davis Jr.. Starting this month, customers will see peanut and regular M&M’s travel back in time with retro packaging from the 1940s through the 1990s.

As a follow-up to Candyman Commercial, M&M’s is planning a campaign asking customers to vote for the next permanent flavor of peanut M&M’s among three options that are starting to hit stores: chilli nut, coffee nut and honey nut, according to USA Today. M&Ms being the most recognizable candy, started as a Chocolate for the US Military with a hard-shell, and chocolatey center, and aims to remain relevant for the next 75 years by introducing,  new colors, flavors, textures and fillings, or new package designs made for on-the-go eating. The other changes planned will be more subtle, like transitioning to natural, rather than artificial, colors over the next five years. “That’s the beauty of this brand,” says Tracey Massey, president of Mars North America, which owns the M&M’s brand. “You can really innovate all over the place.” And that kind of flexibility may be what helps M&M’s stay on top at a time when many shoppers are cutting back on sugary treats.

With influencer posts M&Ms looking forward to celebrate its 75th, is visible across social networks as can be seen from The Today Show post, adding to the Social Media buzz.

M&Ms successfully engaged audiences with recipe ideas that are shared by brands that M&M’s users are likely to have an affinity for. Short-form videos are the most popular format across social networks. According to Shareablee, The Valentine’s Day recipes generated a combined 3 million social actions (likes, comments and shares) on Facebook, an average of more than 276,000 per post. They were shared 34 percent of the time helping to prove that useful content is highly shareable.