Location Based Searches Skewed Towards Mobile

Mobile search trends based on 3.5 ┬áMillion mobile site visits and hundreds of millions of online visits, conducted in 2016 for a four-week period beginning April 10 and ending May 7, 2016, found that for some sectors, primarily Food and Beverage category the smartphones and tablets account for dominant share of site visits. For Food […]

Key Trends In Mobile Advertising

The Key findings from a Mobile Advertising research published by Smaato analyzing over 300 billion impressions for 450 publishing partners, in Q1 2016, showed that Mobile Advertising grew at 89 percent across all regions year over year. Video Advertising gives the best returns for publishers with growth in Video eCPM being higher by 11 times […]

Key Insights For Targeting Millennials This Holiday Season

Video and Mobile are the most important content discovery digital tools and channels for Millennials. According to a study by Animoto, 80 percent of millennials consider video content when researching a purchase decision 7 out of 10 millennials are likely to watch a company video when shopping online 76 percent of millennials follow brands on […]