Five Ways To Optimize Your Ads and Campaigns on Facebook With New Tools



Facebook has rolled out changes in Ads Manager and Power Editor allowing advertisers to edit, create and optimize campaigns. To optimize and edit campaigns, Facebook has streamlined the ads manager layout that brings page insights right upfront, allowing advertisers to view the performance of the ad, while creating it. According to Facebook blog post, Ads Manager now has “a streamlined layout that brings performance metrics to the forefront of the tool. That means advertisers can quickly reference how their ads are performing in the same environment where they create and edit them”.

Ads Manager will also show you the performance of each ad set allowing you to view the performance of the campaign, ad set or an ad for an objective, audience or a metric. Power Editor on the other hand allows editing of ads and viewing campaign information. Plus, multiple ad selection helps advertisers edits ads, ad sets and campaigns faster, including the date range.

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