Google Shopping Campaigns Score Conversions on Cyber Monday

Google Shopping Campaigns and Product Listing Ads are designed to increase visibility for specific products linked to a shopping campaign or a season with a targeted demographic and flexibility of targeting on specific devices.

The seasonal trend is reflected in spikes in Search Advertising during the peak shopping days and the results of the campaign for Thanksgiving, Black Friday and Cyber Monday have yielded a higher conversion rate, according to a Kenshoo report, with conversions peaking at 6 % on Cyber Monday.PLA-Conversion-Rate
In sync with the trend for higher conversions the spending from business and brands has moved to days that are likely to show a seasonal spike and the budgets for the year moved from Cyber Monday to Black Friday.
CM-US-PLA-Spend
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