Brand Advertisers Could Get More Up, Close and Personal With Apple Watch Ads

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watchApple Watch Ads could offer a more personalized form of advertising as advertisers make it possible for your brand to deliver ads on the soon to be launched Apple Watch. According to a report by WSJ , here is what is possible with Technology:

Deliver ads based on Location-based Targeting: Mobile ad exchange TapSense announced a product it said will allow marketers to place ads in applications created for the Apple Watch by third-party developers. The technology is still being tested, however, TapSense plans to develop new ad formats specific to the wearable device, and target ads based on detailed location information.

Location-based and In-store Offers: Mobile shopper marketing company inMarket can help marketers deliver information to consumers’ Apple Watch devices at retail outlets using “beacon” technology. Beacons can be used to send users information and offers based on their specific location within stores, and have successfully been tested by stores during the holiday season.

The first mover in the space Grocery chain Marsh Supermarkets is preparing to roll out beacon support for Apple Watch across its stores nationwide.

Push Notifications could be another way for App Marketers to integrate advertising within their apps in the Apple Watch Apps to reach the new users.

Image Source : WSJ Digits

Key Trends To Boost Your App Marketing In 2015

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Apps have emerged as a standalone sales  channel bringing in new customers for brands beyond the online, retail store-fronts and social networks. To engage audiences in 2015, a study  by Localytics has been shared in The App Marketing Guide 2015. Personalized campaigns based on segmentation are recommended as an effective Marketing Tactic for 2015 to engage and retain your App users.

Users are spending more time than ever with their apps, but certain app categories show a greater increase than others. In a similar manner Push messaging has brought in more  engaged users with higher app installs and iPad users have longer app sessions. App customers acquired through Paid advertising campaigns are as likely to return to the return the app within 60 days with second and third session more likely for the Paid ad acquired user than the organic user. Push messaging is seen more effective in certain context and for certain verticals such as Travel & Leisure. The open rates for e-commerce push messaging is the highest in anticipation of deals.

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Tips For Mobile App Engagement Strategy

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Audience segmentation in apps can help you deliver targeted, rich content to your mobile app audiences based on their in-app behaviors, preferences and location. With segmentation, you can deliver greater relevance by understanding users’ interests through explicitly stated preferences or implicit behavioral cues.

Providing contextually relevant, rich content drives repeat app visits and ongoing engagement to keep valuable app users coming back. As seen in the case of Holiday season engagement where mobile app engagement was used effectively to engage app users. According to Urban Airship, the Cyber Week and the week preceding the Cyber Week the adoption of mobile push messaging by retailers had a very positive response from shoppers:
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Yelp For Biz Owners – New App From Yelp

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Yelp introduces a new app for  business owners to manage their businesses on the go. The key changes to the App enable business owners to receive real-time notifications of business reviews and comments from the customers.

Receive convenient, real-time push notifications of reviews and messages on Yelp
View Yelp Business Page activity including the number of user views and customer leads they have generated over the past 30 days
Respond to reviews by sending a private message or posting a public comment
Respond to customer queries from the Message the Business feature
View reports on ad clicks from Yelp users (advertisers only)

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The app is available to customers in  29 countries, in  16 languages  and can be downloaded from the iOS or Android app stores.

 

Source: Yelp