Brand Advertisers Could Get More Up, Close and Personal With Apple Watch Ads

watchApple Watch Ads could offer a more personalized form of advertising as advertisers make it possible for your brand to deliver ads on the soon to be launched Apple Watch. According to a report by WSJ , here is what is possible with Technology:

Deliver ads based on Location-based Targeting: Mobile ad exchange TapSense announced a product it said will allow marketers to place ads in applications created for the Apple Watch by third-party developers. The technology is still being tested, however, TapSense plans to develop new ad formats specific to the wearable device, and target ads based on detailed location information.

Location-based and In-store Offers: Mobile shopper marketing company inMarket can help marketers deliver information to consumers’ Apple Watch devices at retail outlets using “beacon” technology. Beacons can be used to send users information and offers based on their specific location within stores, and have successfully been tested by stores during the holiday season.

The first mover in the space Grocery chain Marsh Supermarkets is preparing to roll out beacon support for Apple Watch across its stores nationwide.

Push Notifications could be another way for App Marketers to integrate advertising within their apps in the Apple Watch Apps to reach the new users.

Image Source : WSJ Digits

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