Key Insights For Increasing Subscription Box Sales

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Subscription Box Service and Products are trending for social commerce with a  predictable profitability model on account of high retention rate and recurring revenue. According to a research study by Hitwise, earlier this year, as high as 53 percent subscribers are mobile first with Search and Social bringing in disproportionately higher traffic.

Search Campaigns Are Key For Product Discovery

Search Campaigns bring in the highest traffic for Subscription Box Products. Algorithm based discovery has increased visits to subscription box services. Identify the segments that you would like to target and go with the search phrases and terms that are most searched for by the segment.

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As high as 34 percent of traffic for the US Subscription product sites came from Search Engines during Dec 2015. According to Hitwise,”search engines are still the most common referring source of traffic to today’s subscription box sites, though subscription sites rely less on search than other retailers. In the United States, 34 percent of referred traffic to subscription retail sites came from a search engine during the month of December 2015.”

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Social Media Increases Clicks and Conversions

Social Media brings in the highest clicks and conversions.  In the United States, 13.5 percent of referred visits to subscription box sites in December 2015 came from a social media site, whereas the typical retail site received only 8.4 percent of traffic from social. The uptick in engagement and visits from Social Media and blogs is due to the ease of sharing and referring friends bringing in greater conversions.

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Referral Marketing Key For Driving Sales Growth

According to Statista, as high as 53 percent Half Of Mobile Shoppers Check In Via Social Media. Refer-a-friend and referral marketing programs are a strong driver for Subscription category products. As high as 13.5 percent of referred visits to subscription box sites in December 2015 came from a social media site.

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Occasion Linked Offers Increase Social Media Engagement

Designing your campaigns for Mobile first consumers with a seamless shopping experience increases the engagement. Optimizing search Campaigns and Social Media posts as well as Blog posts for key seasonal days increases the engagement and site visits from your campaigns. Design your posts to help audiences learn about your offers that are easy to navigate and avail.

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Promote Your Subscription Box with a Contest

Promote your Subscription Box with a Gift card or a Giveaway contest. Target your audience by co-promoting the offers with a Contest on social media accounts that your target audience is most engaged on.

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Also see search terms that work for different segments:

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Airbnb Personalizes Refer-A-Friend Program

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Airbnb’s Refer-A-Friend program is a seamless reward program that goes on to reward the referrer and the friend with an easy to navigate experience. What makes the refer-a-friend program unique is the ease of use and the ability to see your credits at a glance. The program that is personalized and rewards both the referrer and the friend, is easy to share across social networks. The marketing for the program is done with emails and in-app messaging, sent directly to the users.

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In the spirit of delivering one of a kind travel experiences, Airbnb has launched a concept, “Netflix and Chill” that lets customers unwind in a unique way. As reported by The Forbes, Tom Galle and his crew at internet-art company ART404, the “Netflix & Chill Room” in New York City combines a digital projector, a well-stocked minibar, and a heavily Netflix-themed bed for an immersive evening for two.

Airbnb’s  Apple Watch app is yet another way the hospitality brand aims to create a seamless experience for travelers. The Apple Watch app features Airbnb messaging, which is frequently used between hosts and guests before, during, or after a stay, and provides another reliable, efficient way to offer hospitality throughout a trip. Working in tandem with Airbnb’s current integration in Passbook for Apple Watch, hosts and travelers can use the Airbnb app to interact with one another without interruption. “Airbnb is about more than just a place to lay your head, it is about providing a great experience during your whole trip, and the Apple Watch is the perfect way for Airbnb to stay with you wherever you are,” said Alex Schleifer, Head of Design, Airbnb. “Our hosts want to deliver personal hospitality to every guest, and messaging through Airbnb for Apple Watch app is one of the first and fastest ways they can create a long-lasting connection.”

If Style is your play, Airbnb has got you covered.

Starbucks Launches Ubiquitous Refer-A-Friend Program

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Starbucks launch of Pumpkin Spice Latte has roped in a number of followers with an all new “Orange Sleeve Society”. The Orange Sleeve Society invites users to get an invite and send one to a friend.
The invitation requires “Send a friend an invitation to get a TEAM PSL cup cozy, then get one for yourself!”
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Member kits include an orange knit coffee cozy with the words “Team PSL” on it. People receive an invitation to the Orange Sleeve club when they invite someone else to join it online.
The program requires users to refer a customer and get an orange sleeve for themselves. Referrals on Social Media are seen to generate traffic and are often referred customers are more loyal users of the brand. The Orange Sleeve membership pack includes an Official member card and a cup sleeve.
Referral Marketing is seen as one of the top tactics for acquiring and retaining customers. What makes the Starbucks Orange Sleeve refer-a-friend program unique the fact that the program is ubiquitous, where the referral program is integrated with the way the customer experiences  the brand. The Refer-a-friend program, allows consumers to share the experience of a Starbucks PSL with a friend, and as high as 50 percent of consumers surveyed  say referrals are a way for their existing customers to share rewards with their friends.
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