5 Ways For Increasing Engagement With Seasonal Campaigns

Brick-or-Treat Party nights at LegoLand California and Florida are packed with more fun with Live Shows, Costume Contests, Character Meet and Greets and Live Band. With party nights designed to pack in the spooktacular fun for the weekend nights throughout the month of October, LegoLand  has extended park open hours. Among other attractions of the park […]

Brands Look At Adding Fun Twist To Digital Content


According to a report, Brands are increasingly taking to Visual Social Networks. A research where 250 brands were tracked, found, brands posted an average of 9.3 times per week on Instagram and 8.8 times on Facebook in the fourth quarter of 2014.

As it is true for digital campaigns, visuals and messaging that is fun gets liked and engaged with, the content strategy that encourages audiences to find out more is seen to be more engaging and fun.

Here are some principles for creating a winning creative strategy for the Mobile Retail shopper, shared by John Boiler, Founder of 72andSunny, which can help in guiding your Social Media Campaigns.

Keep it simple. Nobody on a mobile device is looking for a five-click-deep, down-the-rabbit-hole experience. People are looking for a quick hit of information, guidance, inspiration, or fun. Respect folks’ time by feeding their needs. Plan your mobile, experiential doohickey accordingly.

Keep it fun. One advantage of an always-on, always-with-you device is that it can offer a different, complementary experience to what you’d get in a retail store—at exactly the moment you want or need it. There are tons of apps and sites that can help you find an item or a deal. Being able to add a fun twist or element of discovery along the way is the holy grail for these apps.

Keep it going. Before investing in development, think about the shelf life of the platform. Will it offer customers a consistently rewarding experience? Can it scale into a real business or brand driver over time? One-and-done experiences can be expensive and confusing for consumers, ultimately costing you their trust.

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Optimize Your Seasonal Campaigns With Google Shopping Camapigns

Are you gearing up to optimize your campaigns for Holiday season.

Google Shopping campaigns are an effective way to maximize and optimize your holiday season marketing with seasonal campaigns targeting the mobile shopper. Mobile has led the way in increasing impressions for last holiday season with Q4 impressions increasing by 70 percent in Q4 2013. Google Shopping campaigns with its mobile segmentation can now enable a separate queue for mobile with the mobile attribute and specifically designed mobile landing pages to target by device ownership to optimize your mobile marketing. This is highly important to drive conversions for your site as 38 % of all website traffic is now mobile.

To help you plan your Shopping Campaign for the holidays here are some key steps and tools Shared by Google.
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