Reese’s Throws A Carrot Fuelling March Madness

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CandycarrotReese’s digital campaign for Easter and March Madness is complete with an experience, seasonal recipes and products that engage users with content that is right for enjoying the NCAA season and looking forward to Easter. The conversation for March Madness can be followed on Social Networks with #MarchMood.

Reese’s carrot candy available in a fun packaging that is carrot shaped, is full of REESE’S Peanut Butter taste that makes REESE’S PIECES Candy Carrot  the perfect Easter basket centerpiece. In time for the Easter campaign, the Reese’s Easter candy assortment is now only one click away, with the Google Shopping campaign . Google’ PLAs generated nearly 40 percent of all clicks for paid search advertising on Google, during the Holiday season 2015, according to a report by Merkle.

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The content marketing for Reese’s includes seasonal recipes and recipes for brownies, cheesecakes and Garnishes and decorations with Peanut butter Cups that engage users for every occasion.

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According to Engadget, NCAA March Madness Live is the home for all your streaming needs when it comes to the tournament, and this year the live basketball action is available on more devices than ever before. In addition to the web portal and mobile apps, March Madness Live also streams to Amazon Fire TV, Apple TV and Roku gadgets. What’s more, the mobile apps also feature Google Cast and AirPlay, should you need to beam the footage to a nearby TV or in-game audio to a wireless speaker.

 

 

The Secret To Spring’s Campaign Success

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With Spring Season officially beginning  March 20, brands are ready with the seasonal themes to engage audiences in anticipation of a beautiful season ahead.

Krispy Kreme is ready with Spring Doughnuts that are available in stores from Feb 29. From the special edition doughnuts for Valentine’s Day and Game Day, Krispy Kreme has Spring doughnuts ready to make it worth the while for customers looking for ways to usher in Spring.

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Hershey’s announced the launch of carrot cake flavored candies for Easter with a White Chocolate base. Hershey’s Kisses Carrot Cake candies are available at Walmart, according to ABC News.

As reported by Time,  Hershey’s latest holiday treats are made with a white-chocolate base and an orange coating that is “naturally and artificially flavored.” The candies will be sold exclusively at Walmart with an nine-ounce bag costing $3.24, according to NBC News.

Fashion Brands have sprung new looks using NYFW as the right stage to connect with Spring Haute Couture.

Going with Trends and Seasonal favorites that audiences are looking out for, can create a topical buzz for brands.

Takeaway 

Seasonal Packs bring your audiences back with campaigns that are likely to engage them in a personalized way. Occasions can be used to engage and target different audience segments.

Social Media Posts for Occasion-linked or seasonal Engagement, can help your Brand Content in being featured in the users native content or News Feed.

Showcase a trend prior to the season can engage users while they are considering new products, which is likely to increase purchase intent.