Super Bowl 50 Gets The Gold

According to Nielsen’s preliminary results, the telecast of Super Bowl 50 on CBS, which ran from 6:39 ET p.m. to 10:21 ET p.m., drew an average audience of about 111.9 million viewers who tuned in to watch the Denver Broncos battle the Carolina Panthers. The golden anniversary game, in which the Peyton Manning-led Broncos defeated the […]

Key Advertising Insights For Super Bowl Viewer Engagement

Super Bowl was one of the most viewed and Tweeted about events for 2015, breaking records for a single most viewed event. According to WSJ, “A record 114.4 million people watched the New England Patriots defeat the Seattle Seahawks in the Super Bowl on Sunday, the largest audience for a U.S. television program in history.” […]

Five Ways To Supercharge Your Super Bowl Advertising

  Brand Your Content With Emotion Advertisers with highest positive lift in emotions for their advertising used content that made audiences react with positive emotion as studied by Networked Insights. According to Networked Insights,  positive emotions  studied were as follows:  Amusement, Excitement and Joy, Love, Like, Happiness  and  Trust and negative emotions are Boredom, Confusion, […]

Super Bowl Buzz In Social Media

During the Super Bowl, iPhones were the top devices used by fans and influencers for engagement with Twitter leading share of impressions during the Game.

Some of the most buzzed moments and newer commercials posted from the game:

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