Tactics for Optimizing Your Super Bowl Campaign


SBAccording to a report based on a survey conducted by NRF, more than three-quarters- 75.8 percent of American adults will watch the Super Bowl this year with men at 83 percent more likely to watch it.

In terms of the age demographic, 83.1 percent of 18-24-year-olds expecting to tune in versus 66.8 percent of adults aged 65 and older.


In another survey by SOASTA nearly 46 percent of viewers plan to use apps while watching the game. Facebook and Twitter are likely to dominate the second screen. The survey was conducted online by Harris Poll on behalf of SOASTA from Jan. 21-23, 2015 among 2,057 adults, 1,496 of whom own smartphones or tablets.

“One-third (32 percent) of smartphone/tablet owners say they will use social media apps like Facebook and Twitter, followed by sports apps like ESPN and Sports Illustrated (20 percent) and games such as Candy Crush Saga and Trivia Crack (19 percent)”. Men ages 18-34 are more likely than their older counterparts to use video apps like YouTube and Vine (47 percent), food delivery apps like Grub Hub and Seamless (28 percent) and dating apps like Tinder and OK Cupid (14 percent). Continue reading

Skittles’ Teaser Campaign


Skittles released a  teaser campaign spot for the Game day for the Super Bowl  building on the anticipation of the game with a Tagline “It Will Be settled”. NBC is charging a reported USD 4.5 million per 30-second spot in Super Bowl XLIX, which will be played Feb. 1 in Glendale, Ariz. Skittles will run one commercial during the first half of the game. Skittles’ hope, of course, is the commercial will get a lot of traction online, long after the game.

Skittles has engaged fans on Facebook with a Social media post encouraging audiences to cheer for Seattle Seahawks and  has posted the teaser on Facebook Fan Page with over 26 million likes and promoted the video on Twitter.

The Teaser Ad is in the form of Story-building urges the audience to find out more about the ad spot and the outcome of the game.

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Victoria’s Secret Returns to Super Bowl


Victoria’s Secret will have Valentine’s themed ad running during the fourth quarter of the game on    Feb 1. According to AdWeek, the spot titled “Don’t drop The Ball” was created in-house and has two teams battling in Red and White for the victory.

The team in red titled Angels wins the game.

Mercedes-Benz is running a contest on Twitter and has released a Teaser, with a chance to win Mercedes Benz.
has also released a teaser of the ad featuring former NFL player Jerry Rice and has set up a microsite. ESPN’s Mike & Mike in the Morning
is also running teaser videos.

Walmart Savings catcher has released an Ad Spot prepping the viewers for a game with deals on Food items such as Tostitos and Pepsi.

Super Bowl Advertising and Key Insights for Digital Marketers


People spent 6.3 million hours watching last year’s Super Bowl ads on YouTube, as reported by YouTube. More than 75 percent viewers look forward to Super Bowl Ads and as high as 32 percent viewers see a Super Bowl Commercial spot prior to the game. Total viewers are estimated at 112 million with an average spend of USD 68 on Food, athletic Wear and TV with a total spend estimated at USD 12.3 billion.

The seventh year in row that YouTube has mounted AdBlitz, a special channel hosting Super Bowl ads where people can vote for their favorites in its bid to compete with the video advertising Dollars for Social Media.


According to AdAge,

“YouTube will offer a halftime show during the Super Bowl featuring some of its biggest online stars, part of a broader initiative to promote advertisements on the Google-owned video site.

Harley Morenstein, the ringleader of food stunt group EpicMealTime, will host the program featuring musical performances and stunts, while others will produce fake Super Bowl ads. The show will stream live on YouTube during the game, the year’s most-watched television event, airing Feb. 1 on NBC.

YouTube believes the growing profile of online stars like Freddie Wong, whose main channel has more than 7.4 million subscribers, and Toby Turner will help them vie for attention with Katy Perry and Lenny Kravitz, NBC’s halftime performers. More than 60 million people subscribe to the channels of the participating YouTube creators, some of whom YouTube has been promoting on billboards in major U.S. cities.”

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